Tono de Marca

nurturing, elegant, and intimate

Valores de Marca

• •Craftsmanship and Quality
• •Family and Togetherness
• •Timeless Style
• •Love and Affection

Mejores Prácticas

• •Always Lead with Emotion: Center the copy around feelings of love, nostalgia, and connection. Use words like "cherish," "treasure," "bond," "gentle," and "embrace" to evoke the brand's nurturing essence.
• •Emphasize the "Handmade" Story: Continuously highlight the craftsmanship behind the products. Use phrases like "crafted by hand," "made with care in our workshop," and "every stitch tells a story" to reinforce the value of quality and uniqueness.
• •Use a Soft and Elegant Vocabulary: Avoid overly casual slang or aggressive sales language. Keep the tone sophisticated and gentle. Simple, descriptive language that speaks to the quality of materials and the beauty of the design will be most effective.
• •Foster a Sense of Community: Encourage and feature user-generated content. When writing captions, address the audience directly ("for you and your baby"). Use inclusive language that makes customers feel like they are part of the exclusive TrèsJulie family.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy always matches the clean, soft, and elegant aesthetic of the photography and website design. The words should feel like a natural extension of the visuals, creating a seamless and immersive brand experience.

Percepción Social

niche, high-quality, boutique brand

Ejemplos de Copy

• •Woven with love, worn in moments you'll treasure forever. Our matching 'Mamma & Me' collection is more than just fabric and thread—it's a celebration of the bond that ties you together. Discover the collection. ♡ #TresJulie #HandmadeWithLove
• •Wrap your little one in the gentle embrace of our handmade blanket. Crafted from the softest, breathable cotton and designed with timeless elegance, it's the perfect welcome-home gift and a keepsake to cherish for years to come. Because every stitch is a wish for their comfort and happiness.
• •Handmade for Your Heart. Discover curated collections for mother, child, and home—each piece crafted with love and care in our Italian workshop.
• •Subject: Just for You: A Touch of Handmade Elegance. Body: Hello [Customer Name], we believe in the quiet beauty of a moment shared. Our new collection is inspired by these simple joys—the softness of a hug, the warmth of a smile. Explore timeless pieces, handmade with you and your little one in mind. With love, TrèsJulie.
• •Headline: Celebrate Her First Steps in Style. Body: From their first smile to their first steps, every moment is precious. TrèsJulie offers lovingly handmade clothing and accessories for you and your baby. Shop our collection for timeless pieces that are as special as the memories you're making.