Brand Tone

Soft, elegant, sincere, friendly, and approachable, while maintaining sophistication and quality. Communication is personal and community-oriented, focusing on sensory experience and shared values rather than aggressive sales.

Brand Values

• •Quality and Craftsmanship
• •Sustainability
• •Accessible Price Point
• •Community-Centric
• •Sensory Experience and Comfort

Best Practices

• •Lead with the "Feeling": Always start by evoking the sensory experience. Use words like "softness," "gentle," "cozy," "light," and "warm" to connect with the customer on an emotional level before detailing product features.
• •Reinforce Core Values in Every Message: Whether in a product description, an email, or a social media post, weave in at least one of the core values: "Made in Italy," "Sustainable," "Community," or "Fair Price." This repetition builds a strong, memorable brand identity.
• •Use a Blend of Aspirational and Approachable Language: Pair elegant and aspirational words ("chic," "effortless," "timeless") with friendly and inclusive language ("your friend," "our community," "for every day"). This reflects the name TRÈS AMIE—sophisticated yet familiar.
• •Tell the Story Behind the Product: Instead of just listing materials, explain *why* they matter. For example, "We chose this merino wool for its exceptional softness and natural ability to breathe, making it perfect for year-round comfort."
• •Keep it Clean and Minimalist: The copy should mirror the visual aesthetic. Use concise sentences, ample white space, and a clear, uncluttered structure. Avoid jargon, exclamation points, and aggressive calls-to-action. The tone should be confident and calm.

Social Perception

TRÈS AMIE is perceived as a niche, high-quality knitwear brand for women who value timeless style over fast fashion. It appeals to consumers conscious of production origins and sustainability, offering a sophisticated, trustworthy, and chic European identity.

Copy Examples

• •Woven in Italy, worn by you. Each TRÈS AMIE piece is a testament to timeless Italian craftsmanship, created to be a cherished part of your story. Discover knitwear that’s made with passion.
• •Style that feels good, inside and out. Our knitwear is sustainably crafted in Italy, offering a touch of softness for you and a touch of kindness for the planet. Wear the change you want to see.
• •The feeling of a perfect sweater. Experience the unparalleled softness of our latest collection—where comfort and elegance meet in every thread. This isn’t just clothing; it’s a sensation.
• •From our hands to your wardrobe. As a community-supported brand, we're able to bring you exceptional 'Made in Italy' quality at a fair price. Thank you for being our 'très amie'.
• •The effortless drape of our new Long-Size Cardigan. Designed for quiet mornings and elegant evenings, it’s the versatile layer your wardrobe has been waiting for. Wrap yourself in softness.