Brand Tone

Edgy, passionate, confident, slightly rebellious, visually descriptive

Brand Values

• •Individuality & Self-Expression
• •Aesthetic Innovation
• •Functionality
• •Modern Design

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document your specific tone attributes (e.g., edgy, passionate, confident, slightly rebellious, visually descriptive), target audience personas, "do's and don'ts" for language, and key terminology related to anime, techwear, and your aesthetic.
• •This ensures anyone creating content understands how the brand should sound.
• •This authenticity will resonate with your target audience and make the copy feel genuine rather than an imitation.
• •Be Consistent Across All Touchpoints: Whether it's website copy, product descriptions, (future) social media, email marketing, or customer service interactions, the core brand tone should be recognizable.
• •Adapt the formality slightly for the channel, but the personality should remain.

Social Perception

Likely perceived positively by individuals within the anime, techwear, and alternative streetwear subcultures who seek unique and expressive clothing.

Copy Examples

• •Stand out from the crowd with our unique anime-inspired techwear.
• •Express your individuality through innovative designs.
• •Where anime meets techwear: clothes that redefine your style.
• •Gear up for the future with functional and fashionable clothing.
• •Unleash your inner rebel with our exclusive collection.