Brand Tone

Sophisticated & Luxurious, Inspirational & Evocative, Curated & Expert, Personal & Intimate, Welcoming & Guiding

Brand Values

• •Discovery & Self-Exploration
• •Luxury & Exclusivity
• •Curiosity & Passion
• •Artistry & Quality
• •Sensory Experience
• •Customer Connection & Trust

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document Trove's specific tonal attributes (Sophisticated, Inspirational, Curated, Personal, Evocative), core values, approved vocabulary (e.g., treasure, journey, discover, curated, essence, ritual, evocative), and phrases to avoid (e.g., overly casual slang, generic discount language). This guide should be shared with anyone creating content.
• •Emphasize Storytelling: Consistently weave narratives around products, focusing on the experience, the origin, the artistry, or the feeling they evoke, rather than just listing features. Connect this back to the customer's journey of self-expression.
• •Maintain a Luxurious and Sensory Lexicon: Use rich, descriptive language that appeals to the senses and reflects the high-end nature of the products. Words like exquisite, sumptuous, enveloping, radiant, and velvet can enhance the perception of luxury.
• •Personalize When Possible, Inspire Always: Address the customer in a way that feels personal and inclusive (e.g., your journey, discover your essence). Even when speaking broadly, the tone should aim to inspire and uplift, reinforcing the brand's value of self-discovery and confidence.
• •Ensure Consistency Across All Touchpoints: The sophisticated, inspirational, and curated tone must be evident everywhere – from website copy and product descriptions to social media captions, email marketing, and even customer service interactions (where appropriate, while still being helpful and clear). Regular audits of content can help maintain this consistency.

Social Perception

The brand is seen as a destination for luxury and discovery. The perception among those who engage with the brand, particularly its physical stores and niche offerings, appears positive. Customers appreciate the unique and curated selection, especially for niche perfumes. The brand has an active and professional social media presence suggests an effort to build a positive online community.

Copy Examples

• •Unlock Your Narrative. Journey through Trove's curated world of rare scents and luxurious rituals. Your story of self-discovery begins here.
• •More than a fragrance, [Product Name] is an olfactory chapter waiting to be written on your skin. Hand-selected for its evocative power, each note unfolds like a memory, a whisper of distant lands and intimate moments. Dare to discover the essence that speaks your unspoken language.
• •Introducing the latest marvel in our Trove: [Product Name]. Crafted with [Key Unique Ingredient/Benefit], this elixir is an invitation to indulge in a moment of profound self-care. Elevate your ritual and unveil your inherent radiance. Explore the collection via the link in bio. #TroveBeauty #LuxurySkincare #SelfDiscovery
• •An Exquisite Discovery Awaits, [Customer Name]... or Unveiled: The Latest Treasures Within Trove
• •At Trove, we believe true luxury lies in self-discovery. We traverse the globe to unearth exceptional fragrances and transformative beauty, curating treasures that resonate with your unique essence. Begin your journey with us.