Brand Tone

Artistic, Passionate, and Culturally Rich. Authentic and Personal

Brand Values

• •Creativity and Original Design
• •Fairness and Artisan Support
• •Preservation of Traditional Crafts
• •Quality and Craftsmanship
• •Cultural Heritage

Best Practices

• •Emphasize Heritage: Consistently weave in the narrative of preserving traditional Indian art forms and the cultural significance behind the crafts.
• •Highlight the Artisan: Share stories of the artists and the skill involved in creating each piece. This reinforces the values of fairness and authenticity.
• •Use Evocative Language: Employ descriptive and sensory words that convey the beauty, intricacy, and cultural richness of the products (e.g., "vibrant," "intricate," "timeless," "soulful").
• •Maintain a Personal Touch: Continue to share the founder's passion and the brand's journey, fostering a connection with customers.
• •Focus on Uniqueness: Stress the handcrafted nature and the "contemporary twist" given to traditional designs, differentiating the brand from mass-produced items.

Social Perception

The brand is seen as a treasure trove of Indian handicrafts. Many customers praise the uniqueness, beauty, and craftsmanship of the products. They appreciate the brand's effort to bring traditional Indian art into contemporary homes.

Copy Examples

• •Discover the soul of India, handcrafted for your home. Each Trove Craft piece tells a story of tradition, artistry, and timeless beauty. Bring heritage home.
• •More than just decor, it's a piece of art, a whisper of history. Our artisans pour their passion into every detail, creating unique treasures that resonate with culture and creativity.
• •Elevate your space with the vibrant spirit of Indian craftsmanship. Trove Craft offers a curated collection where ancient art forms meet contemporary design, making every piece a conversation starter.
• •From our hands to your home. Experience the warmth and authenticity of handcrafted decor that celebrates India's rich artistic legacy. Fairly made, beautifully designed.
• •Unearth the charm of handmade. Trove Craft brings you a treasure trove of unique, elegant gifting concepts with an ethnic flavour, dedicated to reviving and cherishing traditional Indian art.