Brand Tone

Passionate, Artisanal & Authentic, Creative & Innovative, Ethical & Fair, Customer-centric & Appreciative, Warm & Personal

Brand Values

• •Revival and Preservation of Traditional Indian Art Forms
• •Empowerment of Artisans
• •Good Design & Quality Craftsmanship
• •Contemporary Relevance
• •Creativity and Innovation
• •Ethical Practices & Sustainability
• •Customer Satisfaction

Best Practices

• •Storytelling is Key: Always weave in the narrative of preserving heritage, supporting artisans, and the unique journey of each piece. Share behind-the-scenes glimpses and artist stories.
• •Emphasize "Handmade" and "Artisanal": Use descriptive language that highlights the skill, care, and traditional techniques involved. Mention the "ethnic flavour" and "contemporary appeal."
• •Maintain a Warm, Appreciative, and Slightly Personal Voice: Reflect the founder's passion and the brand's commitment to its artists and customers. Engage genuinely in communications.
• •Highlight Ethical Values: Subtly and overtly communicate the brand's commitment to fair trade, artist empowerment, and quality. This resonates with conscious consumers.
• •Visual and Textual Harmony: Ensure that the visual content (high-quality images showcasing craftsmanship) and written copy are aligned in conveying the brand's essence – a blend of tradition and modern elegance.

Social Perception

Highly Regarded for Unique, Artistic Products; Appreciation for Supporting Artisans and Traditional Crafts; Positive Customer Service Experience; Seen as a "Treasure Trove"; Trusted Brand

Copy Examples

• •Headline: Where Heritage Meets Your Home. Body: Discover handcrafted treasures that breathe new life into ancient Indian art forms. Each Trove Craft piece is a story whispered by skilled artisans, designed to make your space uniquely beautiful. #ArtisanalLiving #IndianCraftRevival
• •Headline: More Than Decor, It's a Legacy. Body: At Trove Craft India, we don't just create home décor; we nurture traditions. By choosing our hand-painted Pichwai plates or intricately carved wooden accents, you become part of a movement that empowers artists and preserves priceless skills. #EthicalCraft #SupportArtisans
• •Headline: Unbox a Masterpiece. Unfold a Tradition. Body: Imagine the stories held within this hand-painted steel tiffin, crafted with generations of skill. Trove Craft India brings contemporary elegance to timeless artistry, making every piece a conversation starter. Find your unique 'trove' today. #HandmadeWithLove #ContemporaryTradition
• •Headline: Designed by Heart, Crafted by Hand. Body: From Nayantara's vision to the artisan's skilled touch, every Trove Craft creation is infused with passion. We believe in the beauty of imperfection and the soul of handmade. Bring home a piece of authentic India. #CreativeJourney #IndianHomeDecor
• •Headline: Art That Lives With You. Body: Tired of the mass-produced? Our artisans pour their hearts into every brushstroke, every carving, creating functional art that elevates your everyday. Explore Trove Craft India and find pieces that resonate with your soul. #UniqueGifts #HandcraftedHome