Brand Tone

Epic & Immersive, Enthusiastic & Passionate, Community-Focused, Slightly Mysterious & Evocative, Direct & Informative (when needed)

Brand Values

• •Community: Strong emphasis on building and supporting a player base, fostering local game store involvement, and encouraging interaction.
• •Immersion & Storytelling: The rich lore and detailed fantasy artwork suggest a value for creating a captivating game world.
• •Strategy & Skill: As a TCG, the inherent value is in strategic gameplay, deck building, and skillful play.
• •Quality: The detailed card art and product presentation imply a commitment to high-quality components.
• •Growth & Evolution: Regular new card reveals, event schedules, and community engagement suggest a brand focused on expanding and evolving the game.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone, key messaging pillars, vocabulary (words to use/avoid), and provide examples. Share this with anyone creating content.
• •Immerse in the Lore: Encourage copywriters to understand the game's world, characters, and themes. This allows the epic and immersive tone to come naturally.
• •Prioritize Community Language: Use terms that resonate with the TCG community ("meta," "deck-building," "pulls") while also infusing Trove's unique thematic language ("Forger," "Battleground").
• •Balance Enthusiasm with Clarity: While the tone is epic, ensure that crucial information (rules, event details, product specs) is communicated clearly and concisely. The epic language should enhance, not obscure.
• •Review and Iterate: Regularly review published copy across all platforms to ensure consistency. Gather feedback and refine the voice as the brand and community evolve.

Social Perception

Artistically Appreciated, Emerging & Promising, Community-Driven, Intriguing Gameplay (for those who have played), Niche but Growing

Copy Examples

• •Social Media Post (New Card Reveal): Behold, a new power emerges from the shadows! The [Card Name] arrives to reshape your destiny on the Battleground. How will you weave its might into your deck, Forger?
• •Website Banner (New Expansion): The [Expansion Name] Saga Unfolds! Dare to explore new realms, command legendary allies, and claim untold power. Your legacy awaits.
• •Email Subject Line (Event Announcement): Answer the Call: The [Tournament Name] Beckons! Glory Awaits at Trove!
• •Product Description (Starter Deck): Begin your epic journey. This Starter Deck is your first step into the world of Trove, arming you with a formidable force and the cunning strategies needed to conquer the Battleground.
• •Instagram Story (Community Spotlight): Shoutout to the strategists at [Local Game Store Name] for an epic Trove tournament last night! The Battleground was alive with skill and spirit. Tag your victorious moments! #TroveBattleground #TCGCommunity