Brand Tone

Passionate, Confident, Aspirational, Slightly Edgy/Rebellious, Quality-Focused, Direct and Informative

Brand Values

• •Individuality/Self-Expression
• •Quality Craftsmanship
• •Passion for Motorcycles
• •Distinctive Design
• •Customer Pride

Best Practices

• •Emphasize Individuality and Uniqueness: Continuously highlight how TROVADOR parts help riders create a bike that is distinctly their own. Use words like "unique," "distinctive," "personalize," "stand out."
• •Showcase Quality and Craftsmanship: Regularly mention "Made in Europe," "premium materials," "expertly crafted" to reinforce the high-quality perception.
• •Speak the Rider's Language (with a touch of aspiration): Use terminology familiar to Harley enthusiasts but elevate it with language that speaks to passion, freedom, and a discerning eye for style.
• •Maintain Visual-Verbal Synergy: Ensure the edgy, high-quality, and passionate tone of the copy is consistently matched by the imagery and videography used across all platforms.
• •Incorporate a Call to the "Custom Life": Encourage engagement not just with products, but with the broader culture of motorcycle customization. Use phrases that evoke a sense of belonging to an exclusive group of riders who value distinction.

Social Perception

Niche Experts, High-Quality Providers, Style Enhancers, Community-Oriented (within their niche)

Copy Examples

• •Unleash the soul of your Harley. Our [Product Name] exhaust isn't just a part; it's a statement. Crafted in Europe for a sound that commands attention and a look that defines rebellion. Ride louder, ride prouder. #TrovadorCustoms #HarleyDavidson #CustomExhaust
• •Your bike is more than transport. It's an extension of you. At TROVADOR, we forge parts for riders who refuse to blend in. Demand distinction. Embrace the custom life. #MotorcycleCulture #RideUnique #MadeInEurope
• •The road calls for individuality. Show us how you answer with TROVADOR Customs. Tag your build #TrovadorRider for a chance to be featured. It’s not just about parts; it’s about the journey and the statement you make. #CustomHarley #MotorcycleParts #HarleyLife
• •Settle into a ride that’s as unique as your path. TROVADOR custom seats: where European craftsmanship meets rugged style. Designed for the discerning rider who values comfort without sacrificing attitude. #TrovadorSeats #CustomMotorcycle #HarleyDavidsonParts
• •We don't just build parts; we fuel a passion. TROVADOR Customs was born from the roar of engines and the pursuit of the ultimate custom ride. Every piece is a testament to quality, design, and the spirit of the open road. Join the TROVADOR rebellion. #PassionForMotorcycles #CustomBuilt #EuropeanMade