Brand Tone

Adventurous and Energetic, Youthful and Aspirational, Authentic and Relatable, Direct and Engaging

Brand Values

• •Adventure and Experience
• •Authenticity and Uniqueness
• •Quality and Durability
• •Community and Connection
• •Resilience and Growth

Best Practices

• •Always Lead with Adventure: Ensure the concept of adventure, exploration, or living fully is central to your messaging, whether explicitly stated or implied.
• •Speak Authentically, Share the Journey: Use a genuine voice. Don't be afraid to share the brand's story, including challenges and growth, to build connection. Reflect the founders' passion and lifestyle.
• •Use Youthful, Energetic Language: Employ vibrant, active verbs and a slightly informal, direct tone that resonates with a younger, aspirational audience. Keep it concise and impactful, especially for social media.
• •Highlight Quality and Origin (Subtly): Weave in mentions of quality materials, durability, and European design/manufacturing to reinforce value without sounding overly technical.
• •Foster Community and Exclusivity: Address your audience directly, make them feel part of an exclusive group ("TROPPO BLACK"), and encourage interaction and sharing of their own "Troppo moments."

Social Perception

TROPPO is perceived as a viral brand among youth, particularly on Instagram, due to its high-quality, experience-based content. It's seen as a brand deeply connected to an adventurous lifestyle, inspired by the founders' own lives. The focus on "Made in Spain" design and quality Portuguese manufacturing likely contributes to a positive perception of craftsmanship. There's an aspirational quality, linking the brand to a desirable, adventurous, and stylish lifestyle. The brand has successfully positioned itself by creating unisex collections with quality fabrics adapted to current trends, appealing to an adventurous clientele.

Copy Examples

• •Instagram Post (Image: Person on a mountaintop wearing TROPPO gear): Conquer your peak. Live your adventure. Our latest drop is built for moments like these. #TroppoAdventure #MadeForMore
• •Website Banner (New Collection): NEW DROP: THE HORIZON COLLECTION. Gear up for where the sky meets your ambition. Adventure is calling. #Troppo
• •Email Newsletter Subject: Exclusive: Your Next Adventure Starts with TROPPO BLACK Access! (Body Snippet): Hey [Name], don't just chase the adventure, become it. Get early access to our new limited edition fleeces – designed in Madrid, crafted for the wild. [Link]
• •Product Description (for a durable backpack): From city streets to mountain trails, this isn't just a bag; it's a statement. Built with durable, high-quality materials because your adventures deserve gear that keeps up. #Troppo #AdventureReady
• •Instagram Story (Series of short clips: surfing, city exploring, bonfire with friends – all featuring TROPPO apparel): Your Story. Your Adventure. Our Gear. What's your TROPPO moment? Tag us @troppo____! #LiveTroppo