Tono de Marca

Authentic, natural, welcoming, friendly, personal, educational, and evoking a sense of tropical warmth and pride in local Puerto Rican identity.

Valores de Marca

• •Natural & High-Quality Ingredients
• •Handcrafted & Artisanal
• •Local Pride & Authenticity
• •Customer-Centric

Mejores Prácticas

• •Embrace Bilingual Storytelling: Continue seamlessly blending Spanish and English. Use "Spanglish" where it feels natural and authentic to your voice. This reinforces your Puerto Rican identity and connects with a broader audience.
• •Lead with Sensory Language: Describe the scents, textures, and feelings your products evoke. Use words like "lush," "sun-drenched," "vibrant," "creamy," and "invigorating" to transport the customer to a tropical setting.
• •Highlight the "Why": In your copy, always circle back to your core values. Mention "handcrafted," "small-batch," "natural ingredients," and "made with love in PR" frequently. This builds trust and justifies the artisanal quality of your products.
• •Use a Warm and Personal Voice: Write as if you're talking to a friend. Use "you" and "your" to speak directly to the customer. Ask questions in your social media captions to encourage engagement and build a community.
• •Maintain Visual and Textual Cohesion: Ensure your visuals (bright, natural, and tropical) always match the warm, authentic tone of your copy. The words and images should work together to tell the same story of natural, handcrafted luxury from the tropics.

Percepción Social

Overwhelmingly positive, with customers praising product quality, enchanting and lasting scents, and fast shipping. Customers connect strongly with the brand's 'tropical paradise' and artisanal identity, and the bilingual approach is well-received, contributing to its authenticity.

Ejemplos de Copy

• •Unlock the secret to radiant skin with a touch of the tropics. 🌴✨ Our Papaya & Turmeric soap is handcrafted with natural enzymes and antioxidants to gently exfoliate and brighten your complexion. Made with love, right here in Puerto Rico, for your natural glow. #TropikalEssences #HandmadeSoap #NaturalSkincare #HechoEnPR
• •Can't get to the beach? We'll bring the beach to you. 🌊🌺 Our 'Tropikal Playero' collection is a sensory getaway in a jar. Light a candle and let the scents of Ocean Breeze, Passionfruit Mojito, and Suntan Lotion transport you to the shores of Puerto Rico. Shop the escape. #CandleLover #PuertoRico #BeachVibes #TropikalEssences
• •Awaken your senses and your skin. Our Coffee Lovers Body Scrub is a rich, invigorating blend of real coffee grounds and nourishing oils designed to polish away dullness and reveal smooth, supple skin. Hand-mixed in small batches, this scrub not only energizes your skin but fills your shower with the delicious aroma of a freshly brewed café con leche. It's the perfect morning ritual, handcrafted for you.
• •Hello [Customer Name], just for you from our island workshop! We're thrilled to introduce our new 'Icacos' Body Butter, inspired by the serene, sun-drenched sands of Icacos island. Infused with passionfruit, mango butter, and coconut oil, this luxurious cream melts into your skin, providing deep hydration and leaving a scent that is pure paradise. Be the first to experience it. #NaturalBeauty #BodyCare #MadeInPuertoRico
• •Tropikal Essences was born from a love for our island and a belief in the power of nature. From our home in Cayey, Puerto Rico, we pour our hearts into every product we create. We believe that daily routines should be moments of joy and escape—a small piece of the tropical calm you can enjoy anywhere. Thank you for supporting our dream and choosing handmade.