Brand Tone

Welcoming and Community-Oriented, Authentic and Knowledgeable, Family-Friendly, Helpful

Brand Values

• •Authenticity
• •Community
• •Connection to Home/Heritage
• •Specialization/Variety
• •Service

Best Practices

• •Emphasize "Home" and "Community": Consistently use language that evokes feelings of home, family, and belonging for the diaspora communities it serves.
• •Highlight Authenticity and Specialization: Regularly showcase unique products and ingredients, explaining their cultural significance or traditional uses if space allows.
• •Maintain a Friendly, Personal Voice: As a family-owned business, the communication should feel personal and approachable, not corporate. Use "we" and "our community."
• •Use Culturally Relevant Imagery and Language: Posts should feature vibrant images of food, ingredients, and potentially community members (with permission). Incorporate culturally specific terms for foods or celebrations where appropriate.
• •Engage with Your Audience: Respond to comments and questions on social media in a warm and helpful manner, reinforcing the community feel and expert knowledge.

Social Perception

Likely perceived as a vital resource for the local Caribbean and African communities in East Orange, NJ, offering hard-to-find items. Seen as a place that understands the cultural significance of food and provides a "taste of home." Valued for its specialization and as a family-run business.

Copy Examples

• •Your home away from home, right here in East Orange! 🌴 Stock up on all your favorite Jamaican, Haitian, and African essentials at Tropical Sun Supermarket. Authentic flavors, just like family makes.
• •Fresh shipment just arrived! From ackee and saltfish staples to the spices you need for that perfect jollof rice – we've got you covered. Visit Tropical Sun Supermarket today and bring the taste of the islands to your kitchen!
• •More than just a grocery store, we're a community. For over 20 years, our family has been proud to serve yours with the best in Caribbean and African foods. Come say hi at Tropical Sun Supermarket on Main Street!
• •Looking for that special ingredient your grandma used to use? Chances are, you'll find it at Tropical Sun Supermarket! We specialize in authentic West Indian and African goods, because some traditions are too tasty to lose. #TasteOfHome #EastOrangeFood
• •Spice up your week with real island flavor! 🌶️ Tropical Sun Supermarket offers a wide selection of seasonings, fresh produce, and unique goods from across the Caribbean and Africa. Great prices, friendly faces, authentic tastes.