Brand Tone

Friendly, Authentic, and Passionate

Brand Values

• •Natural & Healthy
• •Local & Community-Oriented
• •Quality & Craftsmanship
• •Sustainability
• •Customer-Centric

Best Practices

• •Always prioritize the "100% natural," "no added sugar," and "preservative-free" messaging. This is the strongest unique selling proposition and what customers value most.
• •Weave the narrative of the family, the farm, and the North Queensland location into the copy. People connect with stories, and this authentic background builds trust and emotional connection.
• •Evoke the taste, texture, and aroma of the tropics. Use words like "sun-ripened," "vibrant," "chewy," "sweet," and "bursting with flavour" to make the product irresistible.
• •Write as if talking to a friend at a local market. Use "we" and "our" to reinforce the family-run feel. Engage directly with comments and questions to foster community.
• •Briefly explain why sulphur-free matters or share facts about the exotic fruits offered. This positions the brand as a passionate expert and adds value beyond the product itself.

Social Perception

Tropical Harvest QLD is perceived as a trustworthy, high-quality, and ethical brand. Customers value the superior taste and health benefits, especially the sulphur-free aspect. There's strong appreciation for its status as a local, family-run Australian business, and the brand is seen as a small business with integrity, passion, and a genuine connection to its products and community.

Copy Examples

• •The taste of a North Queensland sunbeam. No additives, no preservatives, no added sugar. Just 100% pure, locally grown tropical fruit, dried to perfection on our family farm in Dimbulah. This is the snack nature intended. Taste the difference. 🥭☀️
• •From Our Family Farm to Yours. When you choose Tropical Harvest, you're not just getting a delicious, healthy snack. You're supporting Aussie farmers and a family dedicated to sustainable, quality food. We’re James and Janelle, and we’re proud to continue the tradition of bringing you the best of North Queensland.
• •Tired of snacks with a paragraph of ingredients? We get it. Our ingredient list is short and sweet: Fruit. That’s it. Our delicious dried pineapple is just pineapple. Our chewy mango is just mango. It’s simple, pure, and packed with flavour. Clean up your snack time!
• •The Perfect Taste of the Tropics. Searching for a unique, healthy, and thoughtful gift? Our Tropical Taster Hamper is a curated journey through North Queensland's finest fruits. Beautifully packed and bursting with natural flavour, it's the perfect way to say "thank you," "congratulations," or "I'm thinking of you."
• •How do you #TropicalHarvest? On your morning oats? As fuel for your weekend hike? We love seeing how our fruit becomes part of your healthy lifestyle! Share a photo of your favourite way to enjoy our snacks with the hashtag #TropicalHarvest for a chance to be featured on our page.