Brand Tone

Nurturing, Spiritual, and Empowering

Brand Values

• •Holistic Well-being
• •Natural & Ethical Sourcing
• •Intentional Living
• •Craftsmanship & Quality
• •Spiritual Connection
• •Customer Empowerment & Education

Best Practices

• •Develop a Core Messaging Guide
• •Embrace Storytelling
• •Use Empathetic and Inclusive Language
• •Maintain Visual and Textual Harmony
• •Educate and Inspire, Don't Just Sell

Social Perception

A source of calm and inspiration, Authentic and genuine, Knowledgeable and trustworthy, Aspirational yet accessible, Community-oriented (within its niche)

Copy Examples

• •Invite tranquility into your sanctuary with our new 'Serene Moon' Crystal-Infused Candle. Hand-poured with natural soy wax and a soothing blend of lavender and chamomile essential oils, this candle is crowned with a calming amethyst crystal to deepen your connection to inner peace. Light it during your evening ritual to release the day's stress and welcome serene dreams. ✨🌙 #Tropesa #CrystalCandle #SelfCareRitual #SpiritualWellness #AmethystEnergy
• •Create a moment for yourself today. Brew a warm cup of tea, find a cozy corner, and light your favorite Tropesa intention candle. Let its gentle glow and purposeful energy remind you of your inner strength and the magic you hold within. What intention are you setting this week? Share with us below! 👇 #MindfulMoments #IntentionSetting #TropesaMagic #NourishYourSoul #SpiritualJourney
• •Unlock the secrets to a more vibrant aura! ✨ Our latest blog post explores five simple ways to cleanse and protect your energy using the power of crystals and daily rituals. Discover how to create a shield of positivity and step into your most empowered self. Read more [Link]. #EnergyHealing #CrystalWisdom #EmpowerYourself #TropesaBlog #SpiritualGrowth
• •Feeling overwhelmed or disconnected? Discover the gentle power of Tropesa's crystal-infused candles and aromatherapy. Each hand-poured candle is a beacon of intention, designed to help you cultivate peace, manifest dreams, and nurture your spirit. Ethically sourced, naturally beautiful. Begin your journey to inner harmony today. Shop Now: [Link] 🔮 #SpiritualSelfCare #NaturalWellness #TropesaCandles #FindYourCalm #CrystalHealing
• •(Video shows hands lighting a candle, close-up of crystals, someone journaling peacefully) Ready to elevate your everyday? It's more than just a candle; it's a ritual. ✨ Infuse your space with intention, connect with crystal energy, and watch your inner world transform. Small acts of self-love, big shifts in perspective. This is your invitation to glow. #Tropesa #CrystalEnergy #DailyRitual #Manifestation #SpiritualTikTok #SelfLoveJourney