Brand Tone

Patriotic and Respectful, Family-Oriented and Inspiring (for children), Quality-Focused and Authentic, Friendly and Customer-Centric, Enthusiastic and Engaging (on social media)

Brand Values

• •Honoring Heroes
• •Quality and Durability
• •Giving Back
• •Customer Satisfaction
• •Family and Legacy

Best Practices

• •Always Circle Back to "Honoring Heroes": Ensure that the core message of respect and tribute to military personnel is woven into product descriptions, social media posts, and campaign messaging.
• •Use Inspiring and Positive Language, Especially for Children's Products: Frame the apparel as something that empowers children and allows them to celebrate bravery and service in a positive way.
• •Emphasize Quality and Durability: Consistently highlight the high-quality materials and construction of the garments, differentiating them from flimsy costumes. Use terms like "authentic," "durable," "built to last."
• •Maintain a Respectful and Patriotic Voice: Avoid overly casual slang or humor that could detract from the respectful tone towards the military. The voice should convey pride and admiration.
• •Clearly Communicate the "Give Back" Mission: Regularly remind customers that their purchases contribute to supporting military families, reinforcing the brand's values and commitment.

Social Perception

Positive for Quality and Authenticity (especially for kids' wear), Seen as a Go-To for Children's Military Costumes/Apparel, Appreciated for Customer Service, Recognized for Supporting Military Families, Some Concerns about Sizing, Considered Pricey by Some International Customers

Copy Examples

• •Headline: Gear Up Your Little Hero. Body: At Trooper Clothing, we craft more than just apparel; we create tributes. Our authentic-quality kids' military gear is designed to honor the brave and inspire the next generation. Built to last, just like the legacy of our heroes.
• •Headline: Wear Your Pride. Support Their Service. Body: Every stitch tells a story of courage. When you choose Trooper Clothing, you're not only getting exceptionally made, military-inspired wear, but you're also giving back. A portion of every purchase supports our troops and their families through Morale Welfare and Recreation programs.
• •Headline: Authentic Details. Adventure Ready. Body: From the playground to project 'defend the backyard,' our children's flight suits and combat uniforms are made for action. Featuring realistic designs and durable materials, they’re ready for any mission your little trooper can imagine. Because quality matters when you're honoring the best.
• •Headline: Generations of Honor. Decades of Quality. Body: For over 70 years, Trooper Clothing has been outfitting young patriots. We take pride in our heritage of providing families with high-quality, military-inspired apparel that lets kids connect with the heroes in their lives. Discover the Trooper difference.
• •Headline: More Than a Costume. It's a Salute. Body: Let your child step into the boots of their heroes with Trooper Clothing. Our meticulously designed apparel for kids offers an authentic look, durable enough for everyday adventures. Perfect for fostering respect and admiration for those who serve.