Brand Tone

Authentic & Community-Focused, Enthusiastic & Passionate, Trendy & Youthful, Aspirational & Exciting, Informal & Relatable

Brand Values

• •Community
• •Culture & Lifestyle
• •Passion
• •Authenticity
• •Innovation & Style
• •Giving Back

Best Practices

• •Embrace Spanglish Authentically: Integrate Spanish and English naturally, using slang and phrases common within the "trokiando" and "takuache" subculture. Avoid forced or inauthentic use.
• •Prioritize Community Engagement: Actively respond to comments, feature user-generated content, and create a dialogue with followers. Make them feel seen and part of the "familia."
• •Stay Visually Consistent: Use high-quality, dynamic imagery and videography that reflects the energy and aesthetic of the custom truck scene. Ensure visuals align with the youthful, trendy, and passionate vibe.
• •Incorporate Relevant Music and Trends: Especially on platforms like TikTok and Instagram Reels, use popular corridos, regional Mexican music, and participate in relevant cultural trends to stay connected with the audience.
• •Maintain Enthusiasm and Passion: Let the genuine love for the custom truck culture shine through in all communications. The excitement should be palpable, whether talking about a new product, an event, or a giveaway.

Social Perception

As a Pillar of the Subculture, Symbol of Identity, Community Builders, Trendsetters, Associated with Excitement, Mistaken for a Truck Club

Copy Examples

• •Fresca la nueva tee pa' la raza! 🔥 Sal a rolear con la pura lumbre de Trokiando. Heavy vibes for the streets and the meets. Link en bio, cuh! #Trokiando #PuroTrokiando #SiQuema #TakuacheLife #CustomTrucks
• •‼️NO TE QUEDES AFUERA‼️ Esta mamalona could be YOURS + $10K en cash! 💰 Cada compra te da entries pa' ganar. Imagínate llegando al meet en esta bestia. Dale click y participa! Your dream truck is waiting. #TrokiandoGiveaway #TKOG #TruckGoals #LaMamalona #WinBig
• •Puro ambiente y familia en el último meet! 🅿️🔥 Gracias a todos los que cayeron. This is what Trokiando is all about: la cultura, la pasión, y la comunidad. Who's ready for the next one? 🗣️ #TrokiandoCulture #TruckScene #Familia #Takuache #DroppedTrucks #Houston
• •More than a brand, Trokiando is the heartbeat of the custom truck lifestyle. Desde las calles hasta los shows, vestimos la pasión de la cultura 'trokiando'. Únete a la familia. 🤘 #Trokiando #CustomLifestyle #TruckCulture #Since2013
• •Small details, big statement. 😎 Deck out your nave with the latest Trokiando stickers and keychains. Puro style pa' que vean quién eres. Shop now and rep the movement. #TrokiandoAccessories #TruckSwag #DetailsMatter #Cuh