Brand Tone

Luxurious & Aspirational, Elegant & Refined, Confident & Assertive, Direct & Informative

Brand Values

• •Excellence & Quality
• •Sophistication & Style
• •Well-being & Lifestyle Enhancement
• •Exclusivity

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., "Luxurious," "Confident," "Elegant," "Knowledgeable," "Understated") and, importantly, adjectives that it is *not* (e.g., "Casual," "Playful," "Discount-focused"). Provide examples of phrases for each.
• •Focus on "You" and Benefits, Framed by Luxury: While the tone is confident, always connect product features to the aspirational benefits for the "discerning individual." How does this product elevate *their* life, style, or well-being?
• •Use Evocative and Sensory Language: Appeal to the desire for quality and beauty with descriptive words that highlight craftsmanship, materials, and the feeling of owning the product (e.g., "radiant," "hand-finished," "velvety smooth," "sculpted").
• •Maintain Consistency Across All Channels: Ensure that the language used on the website, in emails, social media captions, and any advertisements aligns with the established luxurious and elegant tone. Avoid slang or overly casual phrasing.
• •Review and Refine Regularly: Periodically audit your copy across all platforms to ensure it still accurately reflects the brand's values and desired tone. As the brand evolves, the voice may need subtle refinements.

Social Perception

The Instagram presence suggests an attempt to build a perception of a high-end, stylish brand. However, the engagement levels indicate that this perception may not yet be widely established or actively discussed by a large audience. The older, French-language Facebook content points to a possible earlier brand iteration or focus that differs from the current luxury retail model, which could lead to confusion if encountered by users.

Copy Examples

• •Headline: Elevate Your Everyday. Discover Perfection in Every Detail. Body: At Troisplustrois, we believe that true luxury lies in the meticulous craftsmanship and timeless design of objects that enrich your life. Explore our curated selection of exquisite watches, radiant jewelry, and transformative wellness essentials, chosen for those who seek nothing but the best. Call to Action: Shop The Collection.
• •Product Ad (e.g., Serendipity Pendant): Embrace Fortune. Adorn Elegance. Body: Inspired by the enduring symbol of luck, the Serendipity Chance Pendant is more than jewelry – it's a modern heirloom. Exquisitely crafted to capture life's most meaningful moments with playful elegance. Call to Action: Discover Serendipity.
• •Email Subject: An Invitation to Uncompromising Quality. Body: Dear [Customer Name], Step into a world where style, wellness, and luxury converge. Troisplustrois offers a meticulously curated collection for the discerning individual. Experience the difference that unparalleled craftsmanship and sophisticated design can make. Call to Action: Explore New Arrivals.
• •Social Media Post (Image: Elegant watch on a wrist): Timeless Sophistication. Crafted for a Lifetime. Body: Make every moment count with a timepiece that embodies eternal elegance and modern precision. Discover watches that are not just accessories, but statements of enduring style. #TroisPlusTrois #LuxuryWatches #ElegantStyle #Craftsmanship #TimelessDesign Call to Action: Link in bio to explore.
• •Brand Story Snippet: The Art of Selection. The Pursuit of Excellence. Body: Troisplustrois was born from a desire to bring together the exceptional. We journey through the world of high-end design and wellness innovation to handpick only the finest selections, ensuring that every piece in our collection meets an uncompromising standard of quality and sophistication. Because you deserve nothing less. Call to Action: Learn Our Story.