Brand Tone

Trustworthy and Transparent, Accessible and Solution-Oriented, Expert and Informative, Conscious and Modern, Customer-Centric

Brand Values

• •Quality Assurance
• •Transparency
• •Accessibility
• •Sustainability/Conscious Consumption
• •Customer Trust and Security
• •Expertise

Best Practices

• •Prioritize Transparency: Always be upfront about the condition of used products, warranty details, and the review process. Use clear, honest language.
• •Highlight Expertise & Quality: Consistently mention the rigorous testing, certification process, and the expertise of the technicians to build trust. Use terms like 'certified,' 'expert-reviewed,' 'quality-assured.'
• •Emphasize Value and Accessibility: Focus on how Troca Tech makes high-quality Apple products more affordable and attainable, without compromising on performance.
• •Promote Sustainability: Weave in the message of conscious consumption and the environmental benefits of choosing pre-owned devices when appropriate, appealing to eco-aware consumers.
• •Maintain a Customer-Centric Approach: Address customer concerns proactively (e.g., reliability, originality). Use language that shows understanding of their needs and offers solutions and reassurance. Ensure calls to action are clear and supportive.

Social Perception

Reliable Source for Used Apple Products, Growing Reputation, Positive (with some scrutiny), Focused on Apple Ecosystem

Copy Examples

• •Headline: Your Next Apple Device, Smarter. Body: Get the Apple performance you love, at a price you’ll love even more. At Troca Tech, every pre-owned MacBook, iPad, and iMac is expertly reviewed and certified, complete with a warranty. Shop smart, sustainably, and with total confidence.
• •Headline: Unlock Apple Value: Buy, Sell, or Trade with Troca Tech. Body: Ready for an upgrade or looking to give your used Apple device a new life? Troca Tech offers a transparent, secure way to sell your old tech or find a certified pre-owned Apple product. Quality guaranteed, future-friendly.
• •Headline: The Apple Experience, Reimagined. Body: Why pay full price for new? Discover incredible deals on certified pre-owned Apple devices at Troca Tech. Each product is rigorously tested by our tech experts to ensure it meets our high standards – and yours. Experience Apple, the Troca Tech way.
• •Headline: Trust in Tech. Savings in Your Pocket. Body: At Troca Tech, we believe everyone deserves access to great technology. That’s why we specialize in pre-owned Apple devices, meticulously inspected for quality and backed by our warranty. Join thousands who’ve made the smart switch.
• •Headline: More Than Used. It's Troca Tech Certified. Body: Don't just buy used, buy with peace of mind. Troca Tech’s certified pre-owned Apple products come with the assurance of thorough inspection, guaranteed originality, and dedicated customer support. Your sustainable tech upgrade starts here.