Brand Tone

Inspirational & Empowering, Stylish & Modern, Inclusive & Approachable, Energetic & Purposeful, Supportive & Knowledgeable

Brand Values

• •Originality & Creativity
• •Performance & Quality
• •Inclusivity
• •Mind-Body Connection
• •Empowerment
• •Accessibility
• •Lifestyle Integration

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., inspirational, stylish, inclusive), personality traits (e.g., energetic, supportive, modern), preferred vocabulary (and words to avoid), and grammatical style. Share this with everyone who creates content.
• •Prioritize "Purpose & Style": Ensure copy reflects both the functional benefits (performance, quality) and the lifestyle aspiration (stylish, modern, mind-body connection) that TRNR champions.
• •Use Inclusive & Empowering Language: Address a diverse audience and focus on encouragement, potential, and support, avoiding jargon or exclusionary terms. Frame fitness as a journey for everyone.
• •Maintain a Conversational Yet Authoritative Stance: Be approachable and relatable, like a knowledgeable training partner, but also confident in the expertise and quality TRNR offers. This aligns with providing "expert content."
• •Incorporate Calls to Action and Community Hashtags: Consistently use motivational calls to action (e.g., "Dare to begin," "Join the crew") and encourage use of brand hashtags like #TRNRLIFE to reinforce community and the brand's active, lifestyle-oriented identity.

Social Perception

A High-Quality Brand, Stylish and Modern, Effective and User-Friendly, Aspirational yet Inclusive, Community-Focused

Copy Examples

• •Headline: Unleash Your Strength. Anywhere, Anytime. Body: Life’s demanding. Your fitness shouldn’t be. TRNR’s portable gear is designed for your hustle, blending high performance with a street-smart aesthetic. Move with us. #TRNRLIFE
• •Headline: More Than Muscle. It’s a Mindset. Body: At TRNR, we believe in the power of movement to transform your body and elevate your mind. Discover equipment that inspires, supports, and pushes you to be your strongest self—inside and out. Dare to begin.
• •Headline: Style That Sweats. Performance That Speaks. Body: Who said your workout gear can’t make a statement? TRNR fuses contemporary design with uncompromising quality, so you can look good, feel strong, and conquer your goals. Join the crew.
• •Headline: Your Journey, Your Rules, Our Gear. Body: From a 15-minute flow to an all-out strength session, TRNR is built for every body and every ambition. Inclusive, innovative, and ready for wherever your journey takes you. Feel the difference.
• •Headline: Elevate Your Every Day. Body: It's not just about the workout; it's about building a stronger, more resilient you. TRNR provides the tools and inspiration to make movement a vital, vibrant part of your lifestyle. Move with purpose.