Brand Tone

Sophisticated & Curated, Approachable & Inviting, Intellectual & Thought-Provoking, Evolving & Dynamic

Brand Values

• •Curated Design & Quality Craftsmanship
• •Intimate & Livable Spaces
• •Inclusivity & Representation
• •Storytelling & Narrative
• •Integrity & Considered Approach

Best Practices

• •Emphasize "Curated" and "Considered": Use language that reflects the thoughtful selection process and the intrinsic quality and story of each piece. Avoid overly trendy or disposable language.
• •Maintain an Intellectual yet Approachable Voice: Share insights about design, materials, and inspiration in a way that is informative and engaging, but not alienating. Balance sophisticated vocabulary with clear, inviting calls to action.
• •Weave in Values of Inclusivity and Storytelling: When relevant, connect products or collections back to broader themes of identity, cultural heritage, or the maker's narrative. Highlight collaborations with diverse artists.
• •Focus on "Livable Luxury": Convey the high quality and aesthetic appeal of the products while emphasizing their role in creating comfortable, personal, and functional living spaces. It's about investing in pieces that enhance daily life.
• •Be Authentic and Evolving: Reflect the brand's journey and its commitment to important conversations. Don't be afraid to share the "why" behind TRNK's choices and initiatives, allowing the brand's personality and integrity to shine through.

Social Perception

High-End & Aspirational, Culturally Conscious & Progressive, Trusted Curator, Mixed Customer Service Experiences

Copy Examples

• •Headline: Beyond Decoration. Towards Expression. Body: At TRNK, we believe your space is a narrative waiting to unfold. Discover pieces that speak to your identity and craft a home that is uniquely, authentically yours. Call to Action: Explore Curated Collections
• •Headline: The Enduring Beauty of Considered Design. Body: We partner with artisans and design in-house to bring you furniture and objects crafted with integrity. Pieces made to be lived with, cherished, and to tell their own stories for generations. Call to Action: Discover the TRNK Collection
• •Headline: More Than Objects. A Point of View. Body: From celebrating underrepresented artists to re-examining design history, TRNK is a space for dialogue. Furnish your world with pieces that reflect a thoughtful, inclusive vision. Call to Action: Read Our Journal
• •Headline: Where Modern Lines Meet Livable Warmth. Body: Our Tribeca showroom is an invitation to experience design differently. Touch the materials, see the craftsmanship, and imagine how these pieces can transform your everyday. Call to Action: Visit Our Showroom
• •Headline: Curated for You. Collected by You. Body: Navigating the world of design can be overwhelming. TRNK does the legwork, offering a refined selection of global talents and in-house exclusives, so you can focus on creating a home that truly feels like you. Call to Action: Shop New Arrivals