Brand Tone

Empowering & Confident, Passionate & Personal, Energetic & Vibrant, Quality-Focused & Trustworthy, Community-Oriented & Inclusive

Brand Values

• •Empowerment
• •Quality & Durability
• •Style & Functionality
• •Comfort
• •Authenticity & Transparency
• •Versatility
• •Community

Best Practices

• •Always Lead with Empowerment: Frame messaging around how the activewear helps the customer feel confident, strong, and good about themselves. Use active, inspiring verbs.
• •Highlight Quality and Thoughtful Design: Consistently mention the premium materials, durability, and specific functional features (like no front seam, pocket design, supportive fit) that solve common activewear problems.
• •Inject Vibrancy and Energy: Use descriptive words that evoke color, energy, and dynamism when talking about the products and the feeling they inspire.
• •Maintain a Personal and Authentic Voice (Especially from the Founder): Continue sharing the brand's journey, challenges, and passion. This builds trust and a stronger connection, particularly on platforms like TikTok. When appropriate, use "I" (from the founder) or "we" (as the TRNDSTTR team) to foster this connection.
• •Foster Community and Inclusivity: Use language that invites people in, makes them feel part of something, and emphasizes that the activewear is for "every body" and diverse activities. Encourage interaction and share user experiences.

Social Perception

Positive & Appreciative, Supportive of Small Business/Founder's Journey, Seen as Stylish & Trendy, Community-Focused, Emerging Brand

Copy Examples

• •Instagram Post (Image: Woman confidently stretching in colorful TRNDSTTR gear): Unleash your vibrant. Move with power. Our [Product Name] set isn't just activewear, it's your daily dose of confidence. Crafted for performance, designed to empower. #TRNDSTTR #FeelGoodPerformBetter #ActiveConfidence
• •Facebook Ad (Carousel showing different pieces and their features): Tired of activewear that doesn't keep up? At TRNDSTTR, we blend next-gen design with premium, durable fabrics. Experience the difference: leggings that stay put, colors that pop, and comfort that lasts all day. From gym to street, own your movement. Shop the collection now. [Link]
• •Email Newsletter Subject: Your Journey, Your Style, Your Strength ✨ Hey [Customer Name], At TRNDSTTR, we believe in the power of feeling good in what you wear. Our latest collection is here to add a vibrant spark to your active life, supporting every stretch, run, and moment of your day. Discover pieces designed in Melbourne with passion and precision, just for you. Feel the TRNDSTTR difference. [Link to New Collection]
• •TikTok Video Caption (Founder showing a new design or packing an order): Day [X] of pouring my heart into TRNDSTTR! ❤️ So excited about [new product/feature] – designed to make you feel unstoppable. Every stitch is a step towards empowering you. Thanks for being on this journey with me! 🙏 #BrandOwner #Activewear #Empowerment #SmallBusinessJourney #TRNDSTTRFitwear
• •Product Description Snippet (for a pair of leggings): Elevate your every move with the TRNDSTTR [Legging Name]. Engineered for ultimate comfort and designed to turn heads, these leggings are your perfect partner from intense workouts to relaxed weekends. Featuring our signature buttery-soft, high-performance fabric in bold, rich colors, they’re made to empower you, every wear. #TRNDSTTR #VersatileStyle #ColorfulConfidence