Brand Tone

Professional & Scientific, Educational & Informative, Aspirational & Benefit-Oriented, Engaging & Modern (on TikTok), Trustworthy & Assuring

Brand Values

• •Innovation & Science
• •Efficacy & Results
• •Quality
• •Personalization/Customization
• •Safety & Gentle Formulation

Best Practices

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's personality (e.g., "Expert but Approachable," "Innovative yet Trustworthy"), key messaging pillars, "words we use," and "words we avoid." This serves as a guide for all content creators.
• •Prioritize "Scientific Elegance": Balance sophisticated, scientific terminology with clear, benefit-driven language. Avoid overly dense jargon that alienates the average consumer, but don't shy away from highlighting unique ingredients and research when appropriate. The core offering beyond products (e.g., innovation, confidence) should guide the voice.
• •Educate, Don't Just Sell: Frame product information within a helpful, educational context. Explain *how* ingredients work and *why* they are beneficial, empowering the customer with knowledge.
• •Adapt Tone to Platform, Maintain Core Voice: While the core brand voice (e.g., scientific, quality-focused) remains consistent, the tone can be adapted. For instance, Instagram might be more aspirational and visually-led, while TikTok can be more playful and direct, but both should still reflect the underlying values of efficacy and innovation.
• •Focus on "Personalized Science": Emphasize how the brand's scientific approach leads to personalized solutions for individual skin concerns. Use language that makes customers feel understood and catered to, rather than offering generic claims.

Social Perception

Seen as a Premium Korean Skincare Brand, Effective for Many, Considered High-End/Pricey by Some, Trusted for Ingredients, Engaging on Social Media

Copy Examples

• •Instagram Post (Professional & Benefit-Oriented): Unlock the science of radiant skin. Our Hyalferrin Biogen Signal Serum, powered by advanced Laktoferrin technology, deeply hydrates and fortifies your skin's natural barrier. Experience clinically-inspired care, for a visibly healthier, resilient complexion. Tap to discover the innovation. #OvacoTurkiye #ScientificSkincare #BarrierRepair #Hyalferrin
• •TikTok Video Caption (Engaging & Educational): Wait, you're *still* not using egg stem cells in your routine?! 🥚✨ OVACO's EGG Snow Gold Edition Ampoule is packed with patented technology to help rewind time on your skin. Watch it work its magic! Glow up pending! 😉 #OvacoEggAmpoule #KoreanBeautySecrets #AntiAgingMagic #SkincareTok #KoreLux
• •Website Product Description Snippet (Scientific & Informative): Formulated by our R&D Bio Cell Fusion Science Institute, the Elixir Cream features Naflex™, our patented complex of 12 natural botanical extracts, alongside Squalane and Phytosphingosine. This synergistic blend is scientifically designed to soothe irritation, reinforce the epidermal barrier, and promote the skin's innate regenerative processes for optimal health and resilience. Suitable for sensitive and problem-prone skin types.
• •Email Subject Line (Aspirational & Exclusive): OVACO Insider: Discover Your Most Luminous Skin Yet
• •Facebook Ad (Trustworthy & Solution-Oriented): Tired of skincare that overpromises and under-delivers? OVACO Türkiye offers authentic Korean formulations, scientifically proven to address concerns from aging to sensitivity. As the official distributor, we guarantee quality and results you can see and feel. Shop our curated collection now. #RealResults #KBeautyExperts #OvacoTR #InvestInYourSkin