Brand Tone

Entertaining, Relatable, and Patiently Determined

Brand Values

• •Patience and Perseverance
• •Creativity and Innovation
• •Community and Engagement
• •Entertainment and Joy
• •Authenticity

Best Practices

• •Embrace the Process, Not Just the Win: Always incorporate the narrative of struggle and perseverance. Share behind-the-scenes clips, failed attempts, and statistics (like how many tries it took) to reinforce the core value of patience. This makes the brand more authentic.
• •Use Casual and Encouraging Language: Communicate like a friend or a supportive coach. Use words like "we," "us," and "journey" to create a sense of community. Keep the tone positive and motivating, even when showing failures.
• •Focus on the "Satisfying" Payoff: The emotional reward is key. Use descriptive words that evoke feelings of satisfaction, amazement, and perfection in your copy when describing a successful shot.
• •Engage Directly with the Community: Consistently use interactive features like polls, Q&As, and live chats. Ask for challenge ideas and give shout-outs to followers to maintain the feeling of a shared experience.
• •Let the Visuals Do the Talking: For video content, keep the text copy concise. The trick shot itself is the hero. The copy should complement the action by adding a short, relatable, or humorous insight, rather than just describing what's happening.

Social Perception

The public and customers perceive Trixshot as a highly skilled and incredibly patient entertainer. The brand is seen as a source of "satisfying" and often "hypnotic" content. The creator, Sam Carlson, is viewed as a relatable, down-to-earth person, partly because he involves his family in videos and shares the grueling reality of his work. There's a strong sense of respect from the audience for the dedication and willpower required to land the shots. The brand successfully transitioned from a pandemic-era hobby into a full-time business, a story that adds to its appeal. The shop and related merchandise appear to be secondary to the primary content, functioning as a way for fans to support the creator and own a piece of the brand.

Copy Examples

• •They said it couldn't be done. 4,327 attempts, 2 days of failures, and 1 moment of perfect. Patience is everything. #Trixshot #Perseverance #Satisfying
• •Wear the victory. Every Trixshot is a story of patience and a thousand 'almosts'. This tee isn't just a shirt; it's a reminder to keep trying. You're closer than you think.
• •Want to see what it *really* takes? I'm going live and won't stop until I nail this insane new frisbee shot. Come hang out and share the pain... and the glory! #TrixshotLive
• •New challenge idea! What should I try next? [Poll Option 1: The 'Impossible' Coin Snap] [Poll Option 2: The Triple-Stair Ping Pong Bounce]. You choose the challenge, I'll put in the hours!
• •Trixshot started with a single penny snap in a basement and a question: what's possible? We're still answering that question, one impossible shot at a time. It's not about being perfect; it's about being persistent. Thanks for being part of the journey.