Brand Tone

Playful, Humorous, Fabulous, Glamorous, Bold, Unapologetic, Whimsical, Dreamy, Nostalgic, Retro, Friendly, and Welcoming

Brand Values

• •Self-Expression
• •Individuality
• •Inclusivity
• •LGBTQ+ Celebration
• •Fun
• •Joy
• •Quality
• •Uniqueness
• •Bold Creativity
• •Community

Best Practices

• •Incorporate Trixie Mattel's signature wit, camp, and playful self-awareness.
• •Embody boldness, fun, and unapologetic femininity in your language.
• •Avoid overly formal language. Speak to your audience like a fun, sassy friend. Use emojis thoughtfully.
• •Emphasize that the merchandise is a piece of the unique, immersive Trixie Motel world. Use storytelling to connect items back to the motel's themes and rooms.
• •Use welcoming and affirming language, reflecting the LGBTQ+ positive core of the brand. Celebrate individuality and self-expression.

Social Perception

Iconic, Desirable, Fun, Unique Experience, Aspirational, Instagrammable, Direct Extension of Trixie Mattel, Culturally Significant

Copy Examples

• •Unlock a little bit of fabulous. Take the Trixie Motel magic with you wherever you go – keys to your castle, but make it pink and plastic fantastic.
• •Honey, your at-home glamour just got an upgrade. Slip into our new Trixie Motel robe and instantly transform your living room into a Palm Springs paradise. Warning: may cause spontaneous lounging and an insatiable craving for pink cocktails.
• •Welcome to Your Pink Paradise! Shop the official Trixie Motel Gift Shop and bring home the kitsch, the camp, and the fabulous. It's not just merch, it's a mood.
• •Oh Honey, Have We Got a Treat For You! 💅 ✨ Snag Your Trixie Motel Faves On Sale!
• •Set the mood, queen. Our Trixie Motel signature candle is here to make your casa smell like a dreamy desert escape with a wink of Trixie charm. Swipe up to get yours before they're gone, like your dignity after three mimosas.