Brand Tone

Edgy & Avant-Garde, Sophisticated & Elegant, Provocative & Thought-Provoking, Artistic & Expressive, Direct & Confident

Brand Values

• •Individuality & Freedom of Expression
• •Challenging Norms & Androgyny
• •Inclusivity & Empowerment
• •Creativity & Artistry
• •Quality & Uniqueness

Best Practices

• •Unapologetically you.
• •Edgy, elegant, and always evolving.
• •Refer to the brand's stated "Philosophy" and "Mission" consistently.
• •Share the inspiration behind designs, connecting them to the brand's core values.
• •Be Consistent Across All Channels: Whether it's a product description, an Instagram post, a TikTok caption, or an email newsletter, the core tone and values must resonate.

Social Perception

Innovative & Bold, Niche & Artistic, High-Quality & Designer, Emerging & Intriguing, Positive feedback on social media indicates appreciation for the designs' uniqueness and style.

Copy Examples

• •Explore the Lace&Leather collection, where edgy meets elegance, challenging gender norms with every stitch.
• •Desert Dreams: A collection inspired by freedom and individuality, designed for those who dare to express themselves.
• •Tristan Brennwald: Fashion as a statement. Dare to be different.
• •Step into a world where fashion knows no boundaries. Discover our androgynous designs.
• •From Berlin's underground to high fashion runways, Tristan Brennwald redefines modern style.