Brand Tone

Artistic & Creative, Nostalgic & Appreciative, Modern & Crisp, Friendly & Passionate, Authentic & Local

Brand Values

• •Originality & Artistry: Commitment to unique, in-house designed artwork.
• •Quality: Use of fine art paper and archival inks for printing.
• •Irish Heritage & Culture: Celebrating and promoting the beauty and spirit of Ireland.
• •Local Craftsmanship: Posters are designed and printed in their Dingle studio.
• •Connection & Memory: Products are positioned as keepsakes and ways to remember or connect with Ireland.

Best Practices

• •Embrace Storytelling: Share the inspiration behind designs, connecting them to specific places, memories, or aspects of Irish culture. This reinforces authenticity and passion.
• •Use Evocative Language: Incorporate words that paint a picture and appeal to emotions tied to Ireland – terms like "timeless," "rugged," "vibrant," "charm," "cherished," "soulful."
• •Highlight Irish Roots: Consistently mention the Dingle origin, the Irish inspiration, and local craftsmanship to build on the authentic, local value.
• •Maintain a Balance of Nostalgia and Modernity: While referencing vintage influences, ensure the language also reflects the "modern, crisp, and fun" aspects of the designs.
• •Be Personable and Passionate: Let the founder's enthusiasm for Irish art and heritage shine through in "About Us" sections, blog posts, and even product descriptions. This creates a more personal connection with the audience.

Social Perception

Customers and the public generally perceive Tripster positively, appreciating the aesthetic appeal and uniqueness of the posters as souvenirs or art pieces that celebrate Irish culture. The physical shop in Dingle is seen as a "must-go destination" for those looking for unique mementos. The brand is recognized for its local artistry and tasteful designs. There is an association with quality and a genuine connection to the Dingle Peninsula.

Copy Examples

• •Headline: Recapture the Magic of Ireland. Our Dingle-Designed Posters Bring Home the Soul of the Emerald Isle. Body: Inspired by the timeless allure of vintage travel art and the vibrant spirit of the Wild Atlantic Way, each Tripster design is a piece of Ireland, ready to adorn your walls. Crafted with passion in our Dingle studio.
• •Headline: More Than a Poster, It's a Piece of Dingle. Body: From the rugged cliffs to the lyrical charm of Irish sayings, our art is born from a love for this land. Discover original designs by Paula Murchan, printed on archival paper to last a lifetime. Bring authentic Irish artistry into your home.
• •Headline: That Dingle Feeling, Captured. Body: Remember that misty morning by the coast? That perfectly poured pint in a cosy pub? Our contemporary posters, with a nod to classic design, evoke those cherished Irish moments. Find your memory, beautifully illustrated.
• •Headline: Designs as Unique as the Irish Landscape. Body: Tripster offers a fresh, artistic take on Ireland's iconic beauty. From minimalist interpretations to vibrant cultural snapshots, each poster is a conversation starter, a unique gift, and a tribute to Irish creativity.
• •Headline: Bring the Art of Irish Wanderlust Home. Body: Explore our collection of handcrafted travel posters, designed in the heart of Dingle. Each piece blends modern aesthetics with a deep appreciation for Ireland's rich heritage. Perfect for gifting or keeping your connection to Ireland alive.