Brand Tone

Practical, straightforward, reassuring, simple, direct, focused on user benefits (ease, cost-savings, convenience), reliable, and confidence-building.

Brand Values

• •Simplicity
• •Affordability
• •Connectivity
• •Sustainability

Best Practices

• •Lead with the Benefit: Always start with what the customer gains, focusing on solutions like 'Stay connected anywhere without surprise bills.'
• •Keep It Simple: Use clear, concise, and direct language, avoiding technical jargon and highlighting process simplicity.
• •Use Action-Oriented Words: Employ strong verbs such as 'Scan,' 'Connect,' 'Travel,' 'Explore,' and 'Save' to prompt action and convey ease.
• •Leverage Social Proof: Continuously integrate customer testimonials and reviews to build trust and reinforce reliability and ease of use.
• •Focus on the 'Why': Connect the product to the emotional reasons for travel, framing copy around enabling experiences rather than just selling data.

Social Perception

Positive, focusing on ease of use, good value, convenience, reliability, and trustworthiness as an effective solution for travel data.

Copy Examples

• •Touch down and scroll on. ✈️ Your adventure in Rome is for making memories, not for hunting down Wi-Fi. Get online the second you land. #Tripsim #TravelConnected #eSIM
• •Say Goodbye to Roaming Fees. Say Hello to Instant Data. Travel through Europe with a Tripsim eSIM and save your money for more gelato.
• •Land. Scan. Connect. It’s that simple. Get your travel eSIM in under 5 minutes and explore worry-free.
• •This is your sign to stop paying for roaming. #TravelHack #eSIM #Tripsim
• •Your trip is booked. Is your data? Don’t get stuck without internet!