Brand Tone

confident, trendy, and exclusive

Brand Values

• •quality
• •style
• •community

Best Practices

• •Be Confident and Direct: Use short, impactful sentences. Avoid passive language. State what the product is and who it is for with clarity.
• •Use Inclusive, Community-Focused Language: Employ words like "you," "your," and "our" to create a sense of belonging. Encourage interaction by asking followers to share their style.
• •Emphasize Exclusivity and Scarcity: Use terms like "exclusive," "limited edition," and "first drop" to create urgency and desire.
• •Stay Visually Aligned: Ensure that the tone of the copy matches the high-quality, modern aesthetic of the brand's visuals on all platforms.
• •Keep it Current: Stay updated with relevant hashtags and trends, especially on TikTok and Instagram, to ensure the brand remains part of the conversation.

Social Perception

The public perception of Tripley is that of an emerging, stylish streetwear brand. Customers seem to be attracted to the modern aesthetic and the sense of exclusivity. Online discussions and comments are generally positive, with a focus on the design and look of the apparel. The brand is perceived as being on-trend and desirable within its niche market.

Copy Examples

• •Own the street. Our new tracksuits have just dropped. Designed for comfort, built to stand out. Shop the collection now. #Tripley #Streetwear
• •Exclusive Access. Don't miss out. Sign up for our newsletter and get exclusive access to our latest drops and special discounts. Be the first to know.
• •Your Style, Your Rules. From oversized tees to essential hoodies, we create the pieces you define. Show us how you wear your Tripley. Tag @tripley.aaa.
• •The Wait Is Over. The February drop is here. Limited stock available. Get yours before it's gone. #TripleyDrop
• •Beyond the Trend. We focus on quality and timeless streetwear staples. Invest in pieces that last. Discover the difference.