Brand Tone

Gentle & Heartwarming, Personal & Approachable, Artistic & Appreciative (of Nature), Positive & Joyful

Brand Values

• •Artistic Quality & Originality
• •Love for Animals & Nature
• •Bringing Joy & Sparking Imagination
• •Customer Happiness
• •Sustainability & Local Production
• •Personal Connection

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., gentle, heartwarming, personal, artistic, positive) with examples of do's and don'ts for word choice and sentence structure. Share this with anyone creating content.
• •Emphasize Storytelling: Continue to weave Crystal Ho's personal connection to art and animals into communications. Share the inspiration behind pieces or the joy of creating. This reinforces the "personal" and "heartwarming" aspects.
• •Use Emotive and Sensory Language: Choose words that evoke feelings of warmth, joy, tenderness, and the delicate beauty of the watercolor art (e.g., "soulful," "charming," "gentle," "sparkle," "cozy").
• •Maintain Visual Consistency: Ensure that the language used in copy complements the soft, artistic, and nature-inspired visuals of the brand. The words should feel like a natural extension of the artwork.
• •Engage Authentically: When responding to comments or messages on social media and in customer service, maintain the established warm, approachable, and helpful tone. Personal touches, where appropriate, can strengthen the connection.

Social Perception

Highly Positive, Trusted, Perfect for Nurseries and Gifts, Artisan & High Quality

Copy Examples

• •Instagram Post (Showcasing a new nursery print): "Welcome the littlest feet with the softest art. Our new [Animal Name] watercolor print brings a touch of gentle wonder to your nursery, sparking sweet dreams and cozy cuddles. Hand-painted with love by Crystal. ✨ Shop the collection via the link in bio. #TripleStudio #NurseryDecor #WatercolorArt #AnimalLove #HandmadeWithLove"
• •Facebook Ad (Targeting expecting parents): "Creating a haven for your new arrival? Let our soulful animal art fill their first room with warmth and imagination. From playful safari friends to serene woodland creatures, find the perfect piece to tell your baby's first story. Enjoy 30% off when you choose 3+ prints. Explore now: [Link] #BabyNursery #AnimalArt #WatercolorPainting #HomeDecor #TripleStudioKids"
• •Product Description (For a personalized pet portrait): "Capture the unique spirit of your beloved companion with a custom watercolor portrait by Crystal. More than just a painting, it's a heartfelt tribute to the paw prints on your heart, a timeless keepsake to cherish their unconditional love. Let's bring your furry friend's personality to life: [Link to custom order page] #CustomPetPortrait #WatercolorArtist #DogLovers #CatLovers #AnimalArtGift"
• •Email Newsletter Snippet (Announcing a new calendar): "Hello fellow animal lover! Brighten your days all year long with our new 2025 Watercolor Animal Calendar. Each month unfolds a new, heartwarming illustration by Crystal, designed to bring a smile and a moment of gentle beauty to your home or office. A perfect little reminder of the simple joys our animal friends bring. Pre-order yours today and receive a complimentary set of our beloved animal stickers! [Link] #TripleStudioArt #WallCalendar #AnimalIllustration #GiftIdea #WatercolorMagic"
• •Pinterest Pin Description (For a 'Mom & Baby' animal print): "There's no love quite like it. 💕 Our 'Mom & Baby' animal art prints beautifully capture those tender, a-glance moments. Perfect for celebrating motherhood or adding a touch of heartwarming charm to a little one's room. Original watercolor by Crystal Ho. Discover more: [Link] #NurseryInspo #MomAndBaby #AnimalWatercolor #TripleStudio #WallArtDecor"