Brand Tone

Artisanal & Craft-Focused, Professional & Quality-Driven, Design-Oriented & Aspirational, Approachable & Helpful, Authentic & Local

Brand Values

• •Craftsmanship
• •Quality Materials
• •Made in USA / Local Focus
• •Design Excellence
• •Customer Transparency
• •Attention to Detail

Best Practices

• •Emphasize "Handcrafted" and "Made in Florida": Consistently weave these core differentiators into all communications, from website copy and product descriptions to social media posts and email marketing. This reinforces the artisanal value.
• •Showcase the Materials: Go beyond just naming materials; describe their origin (e.g., "North Carolina porcelain," "East Coast hand-blown glass") and unique qualities (e.g., "organic patina of brass"). This builds a story around quality and craftsmanship.
• •Maintain High-Quality Visuals: Continue to use professional, well-lit photography and videography that showcases the fixtures in aspirational and well-designed settings. Visuals are key for a design-oriented brand.
• •Tell the Story Behind the Product: Briefly explain the "made-to-order" process or highlight the journey of a particular component. This adds depth and justifies the premium nature of the products.
• •Use a Warm, Authentic, and Professional Voice: Combine the passion for craftsmanship with clear, helpful information. Avoid overly technical jargon unless explaining a specific benefit. The tone should reflect the care that goes into making each piece.

Social Perception

Niche & Specialized, Positive (Albeit Limited) Public Feedback, Visually Driven Appeal, Trusted by Design Professionals (Implied). The brand is perceived as a provider of premium, custom-made lighting fixtures.

Copy Examples

• •Headline: Illuminate Your Vision. Handcrafted in Florida. Body: At Triple Seven Home, we believe light is more than function – it’s an art form. Each of our fixtures is handcrafted and assembled with meticulous care in our Florida studio, using locally sourced materials and timeless techniques. Discover lighting that tells a story. Call to Action: Shop Artisan Sconces & Chandeliers
• •Headline: The Soul of Your Space: Designed & Assembled by Hand. Body: From hand-blown glass to the rich patina of natural brass, our lighting collections are a testament to American craftsmanship. Made to order, just for you. Bring warmth and bespoke elegance to your home with Triple Seven Home. Call to Action: Explore Our Lighting Lookbook
• •Headline: Quality That Shines. Materials That Endure. Body: We meticulously source our materials, from porcelain made exclusively in North Carolina to components from our Melbourne community. This commitment to quality ensures your Triple Seven Home fixture is not just beautiful, but built to last. Call to Action: Learn About Our Process
• •Instagram Post Caption: Golden hour, meet golden glow. ✨ Our [Product Name] sconce, handcrafted with solid brass, adding a touch of timeless elegance to this serene space. Designed and assembled in our Florida studio. What room would you illuminate? #TripleSevenHome #HandcraftedLighting #MadeInFlorida #InteriorDesign #LightingInspo #BrassLighting
• •Product Description Snippet (for a ceramic piece): Embrace the beauty of imperfection with our [Product Name] pendant. Each ceramic shade is [mention specific ceramic craft, e.g., hand-thrown/glazed] by artisans in North Carolina, ensuring no two pieces are exactly alike. A truly unique statement for a thoughtfully designed interior.