Tono de Marca

aspirational, enthusiastic, customer-centric, empowering, inviting, and positive, focused on delivering value and style

Valores de Marca

• •Affordability
• •Quality
• •Self-Expression
• •Accessibility
• •Customer-Centricity

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the brand's personality, tone, and vocabulary. This guide should be the go-to resource for anyone writing copy.
• •Stay True to Core Values: Every piece of copy should reflect the core values of affordability, quality, and self-expression.
• •Adapt the Tone to the Platform (but not the personality): While the core personality should remain, the tone can be adjusted for different platforms (e.g., more conversational on Instagram, more descriptive on Facebook).
• •Use "You-focused" Language: Frame copy around the customer's needs, desires, and benefits to make the brand more relatable and customer-centric.
• •Create a Unified Narrative: Connect the diverse product categories under a single brand story about providing affordable access to trends to create a cohesive identity.

Percepción Social

Currently, the brand has a very low public profile and its social perception is a blank slate, defined only by its website's claims. It risks being perceived as a generic dropshipping site due to a lack of distinct narrative and social presence.

Ejemplos de Copy

• •Your aesthetic is calling. 📞 Our new apparel just dropped. From street-style hoodies to statement tees, we have the pieces that let you tell your story. Define your own trend. Shop now.
• •Clutter is canceled. ✨ Organize your glam with our 360° Rotating Makeup Organizer. Finally, a stylish home for every lipstick and brush. Elevate your routine and find your favorite shade in a flash. Get yours for 20% off this week only!
• •Tech that keeps up with you. Power through your day with our 4-in-1 USB-C hub that connects all your essentials. High-speed, high-style, low-price. It's not just an accessory; it's your new command center.
• •Founded in 2023, Trinket Trends was born from a simple idea: everyone deserves to own things that bring them joy. We're a small team passionate about curating unique, quality items—from the perfect hoodie to that one gadget you can't live without—all without the luxury price tag. We're here to help you express who you are.
• •Make your space a statement. This isn't just a jewelry box; it's a piece of art. Meticulously crafted with a crystal leopard design, it’s the perfect blend of wild elegance and practical storage. Guard your treasures in a treasure of its own.