Brand Tone

Enthusiastic & Passionate, Community-Focused, Knowledgeable & Supportive, Resilient & Appreciative

Brand Values

• •Community Building
• •Passion for Hobbies
• •Customer Support & Education
• •Product Variety & Quality
• •Accessibility

Best Practices

• •Embrace Enthusiasm: Let genuine passion for the hobbies shine through in your wording. Use exclamation points judiciously but effectively to convey excitement.
• •Foster Community: Frame messages to be inclusive and inviting. Regularly highlight community events, customer creations, and use "we" and "us" to build a sense of belonging.
• •Share Knowledge Generously: Position the brand as a helpful resource. Offer tips, guides, and be ready to explain complex aspects of hobbies in an accessible way.
• •Be Approachable and Friendly: Use a conversational style. Avoid overly technical jargon where simpler terms will do, or explain terms clearly for newcomers.
• •Stay Authentic & Resilient: In all communications, maintain a genuine voice that reflects the store's journey and its connection to the local hobby scene. This was evident in their response to adversities.

Social Perception

Positive & Well-Regarded, Community Hub, Specialized & Unique, Supportive Local Business

Copy Examples

• •Headline (Website/Social Media): Your Next Build Awaits! Explore Ottawa's Widest Selection of Gunpla, Models & Hobby Supplies at Trinity Hobby.
• •Social Media Post (Community Event): Join our [Event Name] this Saturday! Connect with fellow [Hobby] fans, share your latest projects, and dive into a day of fun. Trinity Hobby: Your community, your hobby.
• •Product Description Snippet (e.g., for a new tool): Elevate your craft with the [Tool Name]! Designed for precision and ease, it's the perfect partner for bringing your intricate designs to life. Got questions? Our team of passionate hobbyists is here to help!
• •Blog Post Intro: New to the world of [Hobby, e.g., Warhammer 40k]? We've got you covered! Our latest guide breaks down the essentials so you can start your journey with confidence. At Trinity Hobby, we're all about sharing the passion.
• •Instagram Caption (Showcasing customer build/event photo): Check out this incredible [Model/Scene] from our last meetup! We're constantly amazed by the talent in our community. Tag us in your builds – we love to see what you're creating! #TrinityHobby #OttawaHobbies #[RelevantHobbyHashtag]