Brand Tone

Expert and Authoritative, Educational and Supportive, Professional, Innovative, Reliable and Quality-Focused

Brand Values

• •Quality and Performance
• •Customer Empowerment and Success
• •Innovation
• •Knowledge Sharing and Education
• •Integrity and Support
• •Industry Advancement

Best Practices

• •Lead with Expertise: Always ground your copy in solid technical understanding and convey confidence in the product's capabilities and benefits.
• •Educate, Don't Just Sell: Frame product information as a way to help the customer achieve a better outcome or solve a problem. Use tutorials, guides, and detailed explanations.
• •Focus on Performance and Quality: Clearly articulate the superior aspects of Trinic products (e.g., strength, durability, ease of use, finish) and how they contribute to a better end result.
• •Speak the Professional's Language (Authentically): Use industry-standard terminology where appropriate, but ensure clarity. Avoid overly casual language while still being approachable and supportive.
• •Highlight Innovation and Solutions: When discussing products, emphasize how they represent advancements in concrete technology or provide smart solutions to common challenges faced by concrete artisans and businesses.

Social Perception

Trinic is perceived as a highly credible and expert source for specialized concrete admixtures and sealers, particularly within the GFRC and UHPC communities. Users value the performance of the products and the wealth of educational material.

Copy Examples

• •Trinic TEC-10 Admix: Unlock Unrivaled Strength and Simplicity in Your GFRC. Engineer Excellence.
• •Mastering GFRC backer coats just got easier. Our latest Trinic YouTube tutorial walks you through step-by-step for flawless application. Watch now & elevate your craft! #Trinic #GFRC #ConcreteTips #ConcretePros
• •At Trinic, we're more than a supplier; we're your partner in concrete innovation. We meticulously develop high-performance admixtures and provide expert knowledge, empowering you to push the boundaries of design and durability.
• •Protect your masterpiece. Trinic H-13 Matte Concrete Sealer offers advanced, food-safe protection with exceptional stain and scratch resistance, ensuring your concrete countertops look stunning for years. Easy to apply, built to last.
• •Ready to turn your GFRC skills into serious profit? Join Trinic's 'GFRC for Profit' workshop. Gain hands-on expertise, business insights, and the confidence to tackle any project.