Brand Tone

Enthusiastic & Passionate, Community-Focused, Authentic & Trustworthy, Trendy & Current, Approachable & Helpful

Brand Values

• •Authenticity: Ensuring customers receive genuine products.
• •Passion for Fandoms & Collecting: A genuine love for the items they sell and the communities around them.
• •Community Building: Connecting fans with merchandise and with each other.
• •Accessibility: Providing a reliable source for sought-after merchandise in the Philippines, both online and through physical stores.
• •Customer Engagement: Valuing interaction with their customers through social media and giveaways.

Best Practices

• •Speak the Language of Fans: Use relevant fandom slang, hashtags, and references authentically. Show genuine understanding and enthusiasm for the cultures (K-Pop, P-Pop, sneakerheads, anime fans) you're catering to.
• •Prioritize Authenticity & Trust: Consistently reiterate the genuineness of products, especially for items where fakes are common. Use terms like "100% Authentic," "Official Merchandise," "Legit."
• •Foster Community & Excitement: Use an energetic and inclusive tone. Encourage interaction, user-generated content (e.g., "Tag us in your hauls!"), and make announcements feel like exciting events.
• •Be Clear & Helpful: While enthusiastic, ensure practical information (price, availability, how to order, store locations) is easy to find and understand. Maintain a friendly and approachable tone in customer service interactions.
• •Visual & Verbal Consistency: Ensure that the visual style of your website and social media posts (e.g., dynamic product shots, vibrant graphics) aligns with the energetic, trendy, and fan-focused verbal tone.

Social Perception

Generally perceived as a legitimate and safe place to buy official merchandise, especially given their physical store presence and positive mentions on site checkers. Seen as a key retailer for certain brands (like Rastaclat in its early days) and for fan merchandise (K-Pop, P-Pop, Anime, collectibles) in the Philippines. Their social media activity and product selection show an understanding of fan desires and trends. Suggests a level of reliability

Copy Examples

• •🚨 ARMY / BLINKs / ONCEs! 🚨 The wait is OVER! [Group's Latest Album] has officially landed at Trilogy Merch PH! ✨ Secure your authentic copy NOW - photobooks, photocards, the works! Shop online or visit our Manila/Cavite stores! #KPopPH #OriginalMerch #[GroupName] #TrilogyGotYou
• •💧 DRIP ALERT! 💧 Cop the freshest [Sneaker Model] before they're gone! 100% Legit, 100% Fire. 🔥 Limited stocks available. Don't sleep on this! Link in bio. #SneakerheadPH #TrilogyKicks #AuthenticOrNothing #StreetwearPH
• •P-POP STAND UP! 🇵🇭 Show your love for [P-Pop Group Name] with our exclusive collection of fan merch! From tees to lightsticks, we've got what you need to support your faves. Tara na! #PPopRise #SupportLocal #TrilogyMerchPH #[PPopGroupName]
• •🗣️ CALLING ALL OTAKUS! Your favorite [Anime Character] just got a new [Figure Type/Collectible]! 😍 Add this authentic piece to your collection today. Perfect for display! Shop now at trilogymerchph.com! #AnimePH #CollectiblePH #TrilogyAnime #[AnimeSeries]
• •Weekend plans? 🤔 Swing by Trilogy Merch PH in Malate or Citymall Anabu! 🛍️ Discover the latest drops, chat with fellow collectors, and #SeekThePositive with us! We love seeing our community! #TrilogyCommunity #MerchHaulPH #FandomPH