Brand Tone

Enthusiastic and Community-Focused, approachable, direct, informative, engaging, celebratory, knowledgeable, and excited.

Brand Values

• •Authenticity
• •Community
• •Passion
• •Accessibility
• •Growth

Best Practices

• •Always Reinforce Authenticity: In a market where fakes are prevalent, consistently using terms like "100% authentic," "guaranteed legit," and "original" in product descriptions and ads will solidify your most important brand value.
• •Use Community-Centric Language: Employ inclusive language like "fellow collectors," "the Trilogy fam," and "our community." This fosters a sense of belonging and reinforces the brand's origins.
• •Stay Enthusiastic and Passionate: Let your genuine excitement for the products shine through. Use exclamation points, relevant emojis (🔥,⚡,💯), and energetic language to match the hype of the items you're selling.
• •Be Clear and Direct in Your Calls-to-Action: Tell your audience exactly what to do next, whether it's "Shop Now," "Visit Our Store," "Slide Into Our DMs," or "Get Yours Before They're Gone."
• •Highlight Accessibility and Convenience: Regularly mention your physical store location, nationwide shipping, and various payment options (like GCash and COD) to remind customers how easy it is to purchase from you.

Social Perception

A trusted and legitimate source for authentic streetwear and collectibles in the Philippines; a reliable alternative to less reputable sellers; a key player in local hype culture; high customer satisfaction and loyalty due to 100% original products and physical store credibility.

Copy Examples

• •🔥 JUST LANDED! The Air Jordan 1 "Heritage" is now in the house. Clean, classic, and 100% legit. Don't sleep on this drop. Slide into our DMs for inquiries or visit us at our Malate branch. #TrilogyMerchPH #Jordan1 #AuthenticOrNothing
• •Tired of playing the guessing game? At Trilogy Merch PH, we guarantee authenticity. From Nike and Adidas to Anti Social Social Club, find all your favorite brands under one roof. Visit our store in Malate or shop online 24/7. #LegitStreetwearPH #TrilogyMerch
• •Elevate your collection with the latest Bearbrick Series 45. Each blind box is a chance to own a piece of art from the world's most iconic designers. As always, sourced directly and guaranteed authentic. This isn't just a toy; it's a statement.
• •⚡ 48-Hour Flash Sale! Up to 30% OFF on Select Authentic Kicks.
• •The Philippines' Home for Authentic Streetwear. Shop with confidence.