Brand Tone

Aspirational & Appreciative, Warm & Welcoming, Curated & Discerning, Modern & Clean with Vintage Soul, Helpful & Inspiring

Brand Values

• •Quality Craftsmanship
• •Unique Design
• •Customer Connection/Community
• •Passion for Design
• •Sustainability (implied)
• •Support for Artisans (implied)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., warm, aspirational, knowledgeable, slightly whimsical) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language and references to resonate with their aspirations, values, and pain points related to home décor and lifestyle.
• •Focus on "Why," Not Just "What": Instead of just describing a product's features, explain the feeling it evokes, the problem it solves, or the story behind it. This connects with customers on an emotional level consistent with an appreciative and curated tone.
• •Use Storytelling: Incorporate narratives, whether it's about the origin of a product, the artisans who made it, how a piece can transform a space, or the family story behind the brand. This enhances warmth and connection.
• •Maintain Consistency Across All Channels: Ensure the tone used on Instagram aligns with Facebook, your website, email newsletters, and any in-store communications. Regular review and internal alignment are key.

Social Perception

A source for beautiful, high-quality, and unique home décor and furniture. A stylish and aesthetically pleasing brand. A friendly, family-owned business with a personal touch. A place to find inspiration for home styling. Trustworthy and passionate about their products.

Copy Examples

• •Instagram Post (New Product): Sunlight catching just right on our newly arrived ceramic vases. Each one is a testament to handcrafted beauty, ready to bring a quiet elegance to your favorite nook. Discover the collection – link in bio. #TrilogyDesignCo #HomeDecor #ArtisanCrafted #UniqueFinds #BendOregonLiving
• •Facebook Ad (Store Event): Join us this Saturday at Trilogy Design Co! We're unveiling a fresh selection of vintage treasures and modern classics, perfect for that fall refresh your home deserves. Our family can't wait to help you find something truly special. [Link to event details/website] #TrilogyHome #ShopLocalBend #VintageModern #HomeInspo #FamilyBusiness
• •Website Product Description (Vintage Piece): A mid-century armchair with a story to tell. Lovingly restored, its timeless lines and original character now await a new chapter in your home. Imagine cozy evenings and conversations sparked by its enduring style. Own a piece of history. #VintageFurniture #SustainableStyle #TrilogyDesignFinds #HomeStory
• •Email Newsletter Snippet (Styling Tip): Looking to create a serene sanctuary? We believe it starts with pieces that speak to you. This week on the blog, our co-founder shares her tips for blending modern minimalism with the warmth of vintage textures. Get inspired: [Link to Blog Post] #TrilogyTips #InteriorStyling #HomeSanctuary #DesignInspiration
• •Promotional Copy (General): At Trilogy Design Co, we handpick every item, believing that your home should be a collection of what you love. From statement furniture to the smallest heartfelt gift, find pieces that resonate with your story. Explore uniqueness. #CuratedHome #TrilogyDesign #ShopThoughtfully #DecorLovers