Brand Tone

Evocative & Storytelling, Passionate & Enthusiastic, Craft-Oriented & Detailed, Inclusive & Community-Focused, Slightly Whimsical & Magical

Brand Values

• •Storytelling as Artifact
• •Craftsmanship & Quality
• •Sustainability & Ethical Sourcing
• •Connection & Fandom
• •Individuality & Self-Expression
• •Woman & Minority Owned

Best Practices

• •Always Weave in the Narrative: Connect every piece of jewelry back to a story, character, place, or emotion from its inspiration. Don't just describe the item; tell its tale.
• •Use Evocative and Sensory Language: Employ words that conjure the atmosphere and feeling of the source material (e.g., "sultry," "ancient," "whisper," "shadow," "gleam").
• •Speak the Fandom's Language (Authentically): Use names, terms, and references that resonate with fans, showing a genuine understanding and appreciation of the worlds you're drawing from. Avoid superficial references.
• •Highlight Craftsmanship and Symbolism: Emphasize the details, the choice of materials, and how they relate to the story. Explain *why* a certain symbol or stone was chosen.
• •Foster a Sense of Community and Shared Passion: Address the audience as fellow enthusiasts. Encourage interaction and sharing of their own connections to the stories and the jewelry.

Social Perception

Niche Appeal, Appreciation for Detail and Authenticity, Potential for Confusion, Positive Association with Storytelling

Copy Examples

• •Instagram Post (Showcasing a new All Souls Trilogy piece): Unlock the magic of Sept-Tours. Our latest creation, inspired by Diana and Matthew's journey, isn't just a necklace—it's a wearable chapter of their story. Crafted with [mention specific detail/material], feel the echo of ancient power and timeless love. What moment from the All Souls Trilogy does this piece evoke for you? ✨ #AllSoulsTrilogy #LiteraryJewelry #StorytellingAdornment #TrilogieJewelry #MagicInMetal
• •Facebook Ad (Targeting fans of a specific fantasy author): Beyond the final page, the story lives on. Trilogie transforms beloved literary worlds into handcrafted artifacts. Wear your connection to [Author's Universe], with pieces that whisper tales of adventure, courage, and myth. Explore the collection and carry your favorite saga with you. [Link to website] #FantasyJewelry #BookishGifts #Trilogie #WearYourStory #MythAndMagic
• •Product Description Snippet (For a True Blood inspired item): Sink your teeth into this. Inspired by the sultry nights and supernatural secrets of Bon Temps, this piece captures the untamed spirit of [Character/Theme]. Each detail is a nod to the lore, a secret shared between those who know. Dare to wear the legend? Sustainably crafted in the USA from recycled [Metal] and [Gemstone if any]. #TrueBlood #VampireChic #HandcraftedJewelry #TrilogieArtifacts #SouthernGothic
• •Tweet (Engaging with fans about a new collection launch): Calling all [Fandom Name]! We've just conjured a new collection straight from the heart of [Literary World]. ✨ Which legendary artifact or beloved character do you hope to see immortalized in silver and stone next? Tell us your dreams! #Trilogie #NewRelease #FandomJewelry #PopCultureKeepsakes #[RelevantFandomHashtag]
• •Website Homepage Headline: Trilogie: Where Stories Become Timeless Adornments. Explore handcrafted jewelry that transforms literature, myth, and pop culture into wearable artifacts. Carry your narrative.