Brand Tone

Humorous & Playful, Contemporary Christian, Authentic/Real ("Trill"), Youthful & Modern, Bold & Unapologetic

Brand Values

• •Faith/Spirituality
• •Authenticity/Genuineness
• •Humor & Joy
• •Relatability
• •Modern Expression of Faith

Best Practices

• •Stay Current with Youth Language (Authentically): Continue to incorporate contemporary slang and cultural references relevant to the target audience, but ensure it feels natural and not forced. The humor often comes from the unexpected yet fitting blend.
• •Maintain the Faith-Humor Balance: The unique appeal lies in the intersection of genuine Christian messaging and playful, modern humor. Avoid leaning too heavily in one direction to the exclusion of the other.
• •Amplify User-Generated Content: Encourage and share content from customers who resonate with the brand, especially if they are using the apparel in ways that reflect the brand's values (e.g., wearing it to church, youth groups, or in their own uplifting social media posts).
• •Consistent Visual Identity: Ensure that the visual elements (colors, fonts, imagery) used across all platforms and on the apparel itself align with the modern, bold, and youthful yet faith-centered vibe.
• •Lean into the "Trill" Persona: Continue to emphasize authenticity, realness, and a down-to-earth approach in all communications. Let the personality of Mitchell Ferguson (if he remains the primary face) shine through as it seems integral to the current brand perception.

Social Perception

Engaged Community (primarily on TikTok), Innovative/Fresh Take on Christian Content, Niche Appeal, Closely Tied to Mitchell Ferguson

Copy Examples

• •New Drop! 🔥 Cop this 'Faith Mode: Activated' tee and keep it 💯. Stay blessed, stay trill. #Trillsong #ChristianStreetwear #ItsGivingFaith
• •FR though, this hoodie is straight 🔥. Perfect for those chill days when you're vibin' with the Almighty. Tap to shop. #Trillsong #JesusIsKing #StreetGospel
• •When the Sunday sermon slaps so hard you gotta make a fit about it. 🙏 New 'Worship & Vibe' collection incoming. You ready? #Trillsong #ChurchDrip #GenZWorship #YourLoveIsBussin
• •TRILLSONG: Where Faith Gets Real. Apparel that speaks your language. Only the trillest. ✨
• •Real talk: What's your go-to Bible verse when you need that heavenly boost? Share in the comments! 👇 #TrillsongCommunity #FaithJourney #TrillTalk