Tono de Marca

Promotional, Urgent, Accessible, Local, Enthusiastic, Trendy, Informative, Community-Oriented

Valores de Marca

• •Convenience
• •Variety/Range
• •Affordability/Value
• •Supporting Local/Regional Economy
• •Customer Service
• •Accessibility

Mejores Prácticas

• •Maintain Local Relevance: Consistently incorporate Freetown and Sierra Leone-specific references, offers, and language to reinforce the "local go-to" identity. Use local dialect or slang where appropriate and understood by the target audience.
• •Embrace Enthusiasm & Urgency (Especially on TikTok/Instagram): Continue using upbeat language, emojis, and clear calls to action like "Order Now!", "Don't Miss Out!", "Let's Go!" particularly in visually-driven, fast-paced platforms. Match this with energetic visuals and trending audio.
• •Balance Promotion with Information: While sales and offers are key, ensure product descriptions and some content pieces clearly explain the benefits and features of products, reinforcing the value beyond just the price.
• •Highlight Community & Convenience: Regularly mention the marketplace aspect (supporting local sellers if applicable) and consistently remind customers of the convenient shopping options (app, delivery, in-store pickup).
• •Unified Campaign Messaging: When running promotions (like the "10% off"), ensure the core message, duration, and call to action are consistent across all active platforms (website, TikTok, Facebook, Instagram), even if the specific creative is adapted for each platform.

Percepción Social

Positive Customer Service Experience, Local Go-To for Online Shopping, Provider of Diverse Goods, Active and Engaging (on TikTok), Reliable

Ejemplos de Copy

• •Your Freetown #1 Stop Shop! ✨ Trillingo Express brings you the best in health, beauty, and more, right to your doorstep. Order online or visit us at 8 Siaka Stevens Street! #ShopLocalSL #TrillingoExpress
• •🚨 Don't Miss Out, Freetown! 🚨 10% OFF EVERYTHING continues! 🛍️ Grab your faves in skincare, makeup & wellness NOW! Link in bio to shop or visit us! Let's GOOO! #TrillingoDeals #SierraLeoneTikTok #BeautyHaulSL
• •Discover amazing local brands & your international faves all in one place! 💖 At Trillingo Express, we're proud to support Sierra Leonean entrepreneurs while bringing you a world of products. What will you find today? #TrillingoMarketplace #SupportSMEsSL #FreetownShopping
• •Shop smarter, not harder! 📱 Download the Trillingo Express app for exclusive deals, easy ordering, and fast local delivery in Freetown. Your favorite products are just a tap away! #TrillingoApp #ConvenienceKingSL #OnlineShoppingSierraLeone
• •From vibrant makeup to soothing skincare and essential health products, Trillingo Express in Freetown has it all! 💄🌿💊 Explore our wide selection online for delivery or pop by our store on Siaka Stevens Street. Quality and convenience, guaranteed! #TrillingoHealthAndBeauty #FreetownExpress #ShopVarietySL