Brand Tone

aspirational, welcoming, and story-driven

Brand Values

• •Individuality and Self-Expression
• •Curation and Quality
• •Community and Connection
• •Bridging City and Country
• •Supporting Others

Best Practices

• •Lead with the "Why": Always start with the story or the feeling behind a product before detailing its features. The narrative is a key part of the brand's appeal.
• •Use Evocative and Sensory Language: Employ descriptive words that paint a picture and appeal to the senses, reinforcing the brand's connection to both the vibrancy of the city and the tranquility of the countryside.
• •Maintain a Welcoming and Inclusive Voice: Address the customer as part of the "Trilby family." The tone should always be approachable and friendly, mirroring the in-store experience.
• •Emphasize Curation and Uniqueness: Use phrases like "handpicked," "carefully selected," and "limited edition" to highlight the special nature of the products and the brand's discerning eye.
• •Bridge the Urban-Rural Divide: Consistently weave the "city meets country" theme into your copy, whether through direct mentions or more subtle allusions in your storytelling and imagery.

Social Perception

largely positive, known for unique and quality homeware and diverse products, with friendly and helpful staff, appealing store decor, and perceived as a lifestyle emporium offering exclusive items not readily available on the high street

Copy Examples

• •Wrap yourself in the feeling of a crisp country morning, even on a bustling city day. Our new Hazel Jumper is more than just knitwear; it's a piece of the serene life, handpicked for you. #TrilbyPheasant #CityMeetsCountry #AutumnStyle
• •Discover Objects with a Story. At Trilby Pheasant, every item is chosen to bring joy and a touch of the extraordinary to your everyday. Where city and country come together in beautiful harmony.
• •Join our family for an evening of festive cheer! We're hosting a community get-together to celebrate the season with mulled wine and early access to our new holiday collections. Let's make memories together. #HawardenCommunity #TrilbyEvents
• •This isn't just a vase; it's a vessel for your favorite memories, hand-crafted to bring a piece of the artisan's spirit into your home. A testament to timeless design and the beauty of the imperfect.
• •A Story for Your Wardrobe | New Arrivals Inside