Brand Tone

Approachable and Friendly, Inspirational and Motivational, Proudly Local/Nationalistic, Energetic and Youthful, Informative and Value-Oriented

Brand Values

• •Quality and Performance
• •Accessibility and Inclusivity
• •Community and Collaboration
• •Passion for Sports
• •Local Empowerment/National Pride
• •Customer Focus

Best Practices

• •Embrace "Your Active Buddy": Consistently use friendly, encouraging, and supportive language. Position the brand as a reliable partner in the customer's fitness journey.
• •Highlight "Proudly Indonesian": Regularly and authentically incorporate messages about local production, national pride, and the quality of Indonesian craftsmanship. This resonates with a key part of their identity.
• •Balance Performance with Lifestyle: While emphasizing technical features like sweat-wicking materials, also speak to the everyday comfort and style aspect of the apparel, making it relatable for both serious athletes and lifestyle users.
• •Stay Energetic and Positive: Use vibrant language, action verbs, and an optimistic tone, especially on platforms like TikTok and Instagram, to reflect the energy of sports and an active life.
• •Be Clear and Value-Driven: Clearly communicate the benefits of the products (e.g., "polyester sweat-wicking shirts," "designed for performance and comfort") and the value proposition (e.g., "premium harga medium," "BEST QUALITY"). Ensure this clarity across all platforms, from product descriptions to social media captions.

Social Perception

Trusted Local Brand, Good Value, Fashionable and Trendy, Supportive of the Sports Community, Growing and Ambitious

Copy Examples

• •Unleash your personal best with the new [Product Name] jersey! Engineered with our signature sweat-wickicking fabric to keep you cool and comfortable, mile after mile. Because your gear should work as hard as you do. Proudly Indonesian made. 🇮🇩 #TrijeeSportswear #YourActiveBuddy #BuatanLokal #SweatYourColour #[ProductName]
• •From morning jogs to weekend tournaments, Trijee is with you every step, jump, and pedal. We're more than just sportswear; we're a community built on passion and performance. Discover quality activewear designed in Indonesia, for every athlete. What's your next challenge? #TrijeeSportswear #IndonesianPride #ActiveLifestyle #PerformanceGear
• •Who can relate? 😂 Gear up with Trijee and feel the difference! Premium quality, local pride. Link in bio! #TrijeeSportswear #WorkoutMotivation #SportswearLokal #FunnyReels #ActiveWear
• •Trijee: Performance Sportswear, Proudly Indonesian. Experience the perfect blend of quality, comfort, and style. Shop our latest collections or create your custom team gear today!
• •Hey [Customer Name], get ready to elevate your game! Our latest collection just landed, packed with innovative designs and the Trijee quality you trust. Plus, enjoy [Discount/Offer] for a limited time. Don't just play, perform. #TrijeeSportswear #YourActiveBuddy