Brand Tone

professional, trustworthy, and aspirational

Brand Values

• •Reliability/Trustworthiness
• •Efficiency/Convenience
• •Quality Experience
• •Maximizing Returns

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (professional, trustworthy, aspirational), key messaging points, preferred vocabulary, and "do's and don'ts" for communication. Share this with anyone creating content.
• •Understand Your Audience: Tailor the language to resonate with both property owners (emphasizing ROI, security, ease) and travelers (highlighting experience, beauty, relaxation) while maintaining the core professional tone.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media posts, email communications, and any advertisements is harmonious.
• •Focus on Benefits, Not Just Features: Instead of just listing services, explain how these services benefit the client (e.g., "minimize stress" is a benefit of "full management").
• •Maintain Professionalism and Clarity: Use clear, concise language. Avoid jargon where possible, or explain it if necessary. Ensure all communications are grammatically correct and project an image of competence and reliability. Strive to be authoritative without adding unnecessary complexity.

Social Perception

cultivate a positive image among their followers. The company aims to build loyalty by ensuring a seamless experience.

Copy Examples

• •(For Property Owners - Facebook/Instagram Ad): "Unlock the full potential of your Italian property. With trigo.it, experience seamless management, maximized earnings, and complete peace of mind. Your property, our priority. Discover more: [link]"
• •(For Travelers - Instagram Post with a stunning property image): "Dreaming of your next Italian getaway? trigo.it offers curated vacation rentals in Italy's most breathtaking locations. Unforgettable experiences await. #TrigoIT #VacationItaly #TravelGoals [link in bio]"
• •(Website Homepage Banner Text): "trigo.it: Your Trusted Partner for Exceptional Vacation Rental Management in Italy. We handle everything, so you can relax and enjoy the returns."
• •(Email Subject Line to Potential Property Owners): "Maximize Your Rental Income & Minimize Hassle with trigo.it"
• •(Facebook Post Highlighting a Specific Service): "Say goodbye to booking stress and administrative burdens! trigo.it's comprehensive management service covers everything from guest communication to payment processing, letting you enjoy the benefits of your vacation home without the day-to-day work. Learn how: [link]"