Brand Tone

Erudite, Refined, and Passionate.

Brand Values

• •Uncompromising Quality
• •Celebrating Heritage and Tradition
• •Storytelling
• •Discretion and Trust
• •Expertise and Authority

Best Practices

• •Lead with Expertise: Always communicate from a position of authority. Use precise, descriptive language and assume an intelligent reader. Avoid overly casual slang or simplistic phrasing.
• •Focus on the "Why": Don't just sell a book; sell the story, the heritage, the preservation of beauty, and the lasting value. Connect the publication to a greater idea, whether it's tradition, legacy, or artistic mastery.
• •Use Evocative, Sensory Language: Appeal to the reader's appreciation for beauty and quality. Words like "sumptuous," "lavish," "meticulous," "timeless," and "vibrant" align with the brand's refined tone and the physical nature of the products.
• •Maintain a Formal but Engaging Tone: The voice should be sophisticated, not stiff. It can be passionate and admiring, like one expert speaking to another. Quoting esteemed sources and positive reviews reinforces this collegial authority.
• •Let the Visuals Speak: In visual mediums like Instagram, the copy should complement the high-quality imagery, not overpower it. Keep text concise and impactful, using the caption to add a layer of intellectual or historical context to the beautiful photograph.

Social Perception

Prestigious and Authoritative; Aesthetically Superior; Culturally Significant.

Copy Examples

• •"Harmony is back on her throne." In a world of fleeting trends, the principles of classical architecture endure. Our latest publication, Living Tradition, explores the timeless work of architect Hugh Petter, whose designs prove that classical beauty is not a relic of the past, but a vital force for the future. Discover the enduring power of tradition. Link in bio to order.
• •More than a building, it's a century of stories. Old Homes, New Life takes you beyond the grand facades of Britain's most storied country houses to reveal the vibrant families who call them home today. A lavishly illustrated volume for the historian, the designer, and the romantic.
• •For Your Library: The Finest Illustrated Books on Architecture & Design
• •Your legacy, bound in tradition. Triglyph Books offers a discreet, bespoke publishing service for individuals, families, and institutions wishing to create a lasting record of their history and achievements. With the expertise of our celebrated storytellers and artisans, we transform your story into a book of unparalleled quality.
• •The art of the architect, the eye of the photographer, the pen of the historian. At Triglyph Books, we bring together the masters of their craft to create books that are as beautiful to behold as they are to read. We believe in quality that you can feel, from the weight of the paper to the richness of the ink. Explore our collection.