Brand Tone

Professional, Knowledgeable, Reliable, Established, Customer-Focused, Supportive, Proudly New Zealand, Approachable and Practical

Brand Values

• •Longevity and Experience
• •Quality and Range
• •Customer Service and Support
• •Innovation and Growth
• •Reliability and Trust
• •Industry Contribution

Best Practices

• •Emphasize Heritage and Reliability: Consistently weave in the "50 years of experience" or "New Zealand's longest-established" message to reinforce trust and dependability.
• •Maintain a Professional yet Accessible Voice: Use clear, concise language. While technical accuracy is important for product descriptions, ensure overall messaging is understandable and approachable for a diverse clientele.
• •Highlight Customer Focus and Support: Regularly include phrases that speak to partnership, support, and understanding customer needs. Showcase testimonials or case studies where possible.
• •Showcase Expertise and Innovation: Talk about the advanced technology and leading brands offered, positioning Trig Instruments as a knowledgeable leader in the field. Mention exclusive distributorships.
• •Be Genuinely Kiwi: While maintaining professionalism, let the New Zealand identity shine through in a subtle, authentic way – perhaps through relatable project examples or a continued emphasis on local service and understanding of the NZ context.

Social Perception

Respected and Established, Reliable Supplier, Helpful and Good Service, Go-to for Specialized Equipment

Copy Examples

• •Headline: 50 Years Strong: Your Trusted Partner in Precision. Body: For half a century, Trig Instruments NZ has been equipping New Zealand's surveyors and contractors with the industry's best. We're more than just a supplier; we're your partners in building Aotearoa. Experience the Trig difference – precision, reliability, and unparalleled support.
• •Headline: The Right Tools, The Best Advice. That's the Trig Promise. Body: Navigating the latest in survey technology? From advanced GNSS systems to robust laser levels, our expert team is here to guide you to the perfect solution for your project. Benefit from 50 years of industry knowledge.
• •Headline: Built on Precision. Driven by Your Success. Body: At Trig Instruments NZ, we understand that accuracy is paramount. That's why we offer a curated range of world-leading survey and construction instruments, backed by dedicated local service and support. Your project's success starts here.
• •Headline: Exclusive Access to Global Innovation. Proudly NZ. Body: As exclusive NZ distributors for Stonex, Horizon, and more, Trig Instruments brings you cutting-edge surveying technology. Get the best the world has to offer, right here in New Zealand, with the service you expect from a local expert.
• •Headline: More Than Measurement. It's a Partnership. Body: We've been supporting New Zealand's builders, surveyors, and contractors since 1973. We value the relationships we build, offering not just top-tier instruments but ongoing support to ensure your projects run smoothly. Let's build the future, together.