Brand Tone

Trustworthy & Established, Sex-Positive & Empowering, Inclusive & Diverse, Approachable & Friendly, Innovative

Brand Values

• •Quality & Safety
• •Customer Satisfaction & Trust
• •Innovation
• •Sexual Wellness & Enhancement
• •Integrity & Transparency
• •Inclusivity & Diversity
• •Community & Social Responsibility

Best Practices

• •Emphasize Trust & Quality: Always lead with the brand's commitment to quality, safety, and its long-standing reputation in product descriptions, \"About Us\" sections, and even in playful posts.
• •Maintain a Sex-Positive & Inclusive Voice: Use language that is open, accepting, and empowering. Avoid shame or clinical coldness. Ensure imagery and messaging reflect diversity.
• •Balance Professionalism with Playfulness: While highlighting FDA compliance and manufacturing standards, don't be afraid to inject warmth, humor (where appropriate), and a focus on pleasure and connection, especially on social media.
• •Educate & Inform: Provide valuable content related to sexual health and wellness, positioning the brand as a knowledgeable and helpful resource, not just a product seller. The \"W Spot Blog\" on their website is a good example to build upon.
• •Integrate the \"Hello Cake\" Modernity: While honoring the Trigg legacy, subtly weave in the \"fresh, modern approach\" that Hello Cake brings. This could be through updated visuals, more contemporary language on newer platforms, and highlighting innovation.

Social Perception

Legacy & Reliability, Go-To Brand, Quality Manufacturer, Slightly Traditional (Pre-Acquisition), Evolving & Modernizing (Post-Acquisition)

Copy Examples

• •Social Media Post (Instagram - Image: Sleek product shot with a couple subtly laughing in the background): Rediscover connection. ✨ For over 30 years, Wet Lubricants has been trusted to make intimate moments smoother, more pleasurable, and always safe. Because quality intimacy is for everyone. #WetLubricants #SexualWellness #TrustedQuality #Intimacy
• •Product Description (Website - Wet Platinum Silicone Lubricant): Experience the longest-lasting, most luxurious glide with Wet Platinum. Our premium, doctor-recommended silicone formula is hypoallergenic, paraben-free, and condom-safe. Manufactured with care in our FDA-regulated facility, because your pleasure and safety are our top priority. Dive into seamless satisfaction that stays with you. #StaysWetLonger #SiliconeLube #PremiumPleasure
• •Ad Headline (Online Banner Ad): Decades of Trust. Moments of Bliss. Choose Wet Lubricants.
• •Email Subject Line (Targeting existing customers): Still Your Most Trusted Choice, Now Fresher Than Ever! Explore What's New at Wet.
• •Short Tagline/Slogan: Wet Lubricants: Enhancing Intimacy, Responsibly. or Wet: The Art of Pleasure, Perfected.