Brand Tone

Enthusiastic, Proud, Motivational, Aspirational, Community-Oriented, Direct, Assertive

Brand Values

• •Hometown Pride
• •Individuality & Self-Expression
• •Perseverance & Overcoming Challenges
• •Dreaming & Aspiration
• •Innovative Style

Best Practices

• •Always Circle Back to "Hometown Pride": Whether it's through imagery, local slang (if appropriate and authentic), or direct mentions of Buffalo landmarks and spirit, keep the local connection strong and positive.
• •Infuse Messages with Aspiration and Positivity: Use words that inspire and motivate. Focus on themes of achieving dreams, overcoming obstacles, and self-belief, as highlighted in the founder's story.
• •Speak Authentically "Buffalo": If adopting a more colloquial tone, ensure it genuinely reflects the local dialect and sentiment without feeling forced or stereotypical.
• •Visual Consistency is Key: Ensure that the imagery used in marketing and on the website aligns with the "innovative style" and "hometown pride" message. This includes the style of photography, colors, and model representation.
• •Engage with the Community: Actively participate in local Buffalo-related conversations on social media (where appropriate for a brand) and respond to comments in a way that reinforces the brand's proud, positive, and approachable tone.

Social Perception

Early stages, with a focus on announcing the brand and new products. Brand name could be perceived in different ways, but current messaging leans away from overt political statements and more towards local pride and general motivational themes.

Copy Examples

• •Headline: Wear Your Heart on Your Sleeve. And Your City on Your Tee. Body: Triggered Buffalo: Apparel that screams Buffalo pride and the courage to chase your dreams. Shop local, dream big.
• •Social Media Post: From the 716 with love and a whole lot of grit. Our latest collection is for every Buffalonian who knows what it means to rise. What dream are you triggering today? #TriggeredBuffalo #BuffaloNY #DreamBig716
• •Product Description (for a Buffalo-themed hoodie): More than just a hoodie. It's a statement. Crafted for the dreamers, the doers, and everyone who carries Buffalo in their soul. Stay warm, stay inspired. Be you. Be Triggered.
• •Ad Copy: Don't just live in Buffalo. Let Buffalo live in you. Triggered Buffalo brings you innovative style born from hometown heart. It's time to make your statement.
• •Email Subject Line: Unleash Your Inner Buffalo: New Arrivals Are Here! Email Body: Ready to show the world what you're made of? Our new Triggered Buffalo line is inspired by the relentless spirit of our city and the power of a dream. Find your new favorite piece today and wear your pride.