Brand Tone

Friendly, Inclusive, and Encouraging. The language is simple, positive, and focuses on the joy of playing together, with an educational and reassuring undertone when discussing cognitive benefits.

Brand Values

• •Connection and Togetherness
• •Accessible Fun
• •Strategic Engagement
• •Educational Merit
• •Quality and Ingenuity

Best Practices

• •Always Lead with "Fun" and "Connection": The core message should be about enjoying time with others, focusing on emotional benefits before features.
• •Use the "Simple but Strategic" Framework: Consistently use this key phrase in all copy to manage expectations and highlight broad appeal.
• •Highlight Inclusive Language: Use phrases like "for all ages," "everyone," and "kids to grandparents" to reinforce accessibility.
• •Leverage Testimonials and User Stories: Integrate authentic customer quotes and reviews to provide relatable endorsements.
• •Emphasize the Educational Value Subtly: Frame STEM benefits as a bonus, leading with fun and then mentioning cognitive advantages as a pleasant discovery.

Social Perception

Trigahex is perceived as highly positive and aligning with its intended branding. Customers view it as a fun, easy-to-follow game that successfully brings families together. The balance between simplicity and strategy is often highlighted. The educational community recognizes it as a valuable teaching tool, effective for developing cognitive skills. Within the tabletop game community, it's considered an excellent 'staple' for family game nights and a great introductory game.

Copy Examples

• •Headline: Turn Any Night into Game Night. Body: Tired of scrolling? Ditch the screens and gather everyone for a game that’s easy to learn and full of laughs. Trigahex is the simple, strategic card game that brings kids, parents, and grandparents together. Create memories, one hexagon at a time.
• •Headline: 5 Minutes to Learn. A Lifetime of Fun. Body: Don't be fooled by the simple rules. Trigahex is a color-matching game with a strategic twist. The basics are a breeze, but outsmarting your opponents requires clever thinking. Are you ready for the challenge?
• •Headline: The STEM-Approved Game Kids Actually Want to Play. Body: Boost critical thinking, spatial reasoning, and problem-solving skills without a single screen. Trigahex is a "Best in STEM" award-winning game that makes learning fun. It’s the perfect brain-boosting activity for the classroom or the living room.
• •Headline: Your New Go-To Game for a Relaxed Evening. Body: Looking for a fun way to unwind? Trigahex is the perfect game for two. It's quick, engaging, and just the right amount of competitive. As one player said, "At first, we thought it was going to be too easy, but soon found out that it is more challenging than expected!"
• •Headline: What does your game night look like? Body: We love seeing Trigahex in action! Share a photo of your family game night with #Trigahex for a chance to be featured. Let’s see those winning hexagons!