Brand Tone

Informative & Factual, Concerned & Reassuring, Authoritative & Trustworthy, User-Friendly & Accessible

Brand Values

• •Accuracy & Reliability
• •Health & Safety Awareness
• •Quality & Durability
• •Comprehensive Detection
• •Customer Support & Education

Best Practices

• •Prioritize Clarity and Simplicity: While the subject is technical, avoid overly jargonistic language. Explain concepts in a way that is accessible to a non-expert audience, focusing on the benefits of understanding EMF.
• •Maintain a Factual & Educational Stance: Base claims on the meter's capabilities and established scientific understanding of EMF. Provide educational content that helps users interpret readings and understand EMF sources.
• •Empower, Don't Scare: While acknowledging health concerns is important, the tone should focus on empowering users with knowledge and tools to manage their environment, rather than inducing fear.
• •Highlight Trust & Reliability: Consistently mention key trust factors like 'Made in USA,' accuracy, comprehensive 3-field detection, and the backing of AlphaLab, Inc.
• •Be Reassuring and Supportive: Position the brand as a helpful guide in navigating the complexities of EMF. Offer clear instructions, support resources, and acknowledge that creating a 'safer' environment is the goal.

Social Perception

Trusted Tool for EMF Detection, Empowering for Health-Conscious Individuals, Good Value for Money, Easy to Use, Concerns about EMF Exposure, Minor Design/Feature Quibbles

Copy Examples

• •Headline: Uncover Your Invisible Environment. Body: Curious about the electromagnetic fields around you? The Trifield Meter makes it simple to detect and measure EMF, RF, and magnetic fields, empowering you to understand and manage your surroundings for greater peace of mind.
• •Headline: Knowledge is Power. Your Health is Priceless. Body: In a world filled with technology, knowledge about your EMF exposure is key. Our USA-made Trifield Meter provides accurate, easy-to-understand readings of 3 critical EMF types, helping you create a healthier space for you and your loved ones.
• •Headline: Concerned About 5G, Wi-Fi, or Power Lines? Body: Take control with Trifield. Our trusted EMF meter helps you pinpoint sources of EMF pollution from everyday devices and infrastructure, so you can make informed decisions and reduce your exposure.
• •Headline: Simplify EMF Detection. Amplify Your Well-being. Body: Don't let complex technology intimidate you. The Trifield Meter is designed for everyone, offering straightforward operation and reliable 3-in-1 field measurement. Identify EMF hot-spots quickly and easily.
• •Headline: Your First Step to a Lower-EMF Lifestyle. Body: Whether it's improving sleep or simply gaining awareness, the Trifield Meter is the essential tool for anyone looking to understand and mitigate EMF exposure in their home or office. Accurate. Reliable. Easy to Use.