Brand Tone

Scientific, Professional, and Hopeful

Brand Values

• •Innovation & Research
• •Efficacy & Clinical Validation
• •Quality & Safety
• •Specialization

Best Practices

• •Always Lead with Science: Every claim must be supported by, or linked to, scientific evidence. Use phrases like "Clinically proven," "Backed by research," and "Scientifically formulated" to reinforce the core value of efficacy.
• •Maintain a Dual Audience Tone: Write sophisticated, data-driven copy for professionals (on LinkedIn, in medical journals) and a clear, hopeful, but still scientific tone for patients (on the website, in brochures). Avoid overly casual or emotional language.
• •Leverage Partner Credibility: Consistently mention the collaboration between Reig Jofre, CIMAB, and Fertil Ibérica in corporate communications. This borrowed credibility is one of the brand's strongest assets.
• •Focus on the "Why" (The Benefit): While the "how" (mechanism of action) is important for credibility, the ultimate message should focus on the benefit for the user: "contributes to fertility," "improves chances of conception," "a proactive step for your future family."
• •Ensure Visual and Textual Consistency: All materials should use a clean, professional, and almost clinical design. The logo, color palette, and typography should be consistent across the website, packaging, and any marketing collateral to build a recognizable and trustworthy brand identity.

Social Perception

Professional and B2B: Credible, research-backed product. Consumer: Specialized, premium, effective treatment. Shaped by reputation of parent companies (Reig Jofre, CIMAB, Fertil Ibérica).

Copy Examples

• •Beyond the Count: New Clinically Proven Intervention for Sperm DNA Integrity. Introducing TriFerty-ATM®, the only supplement co-developed by Reig Jofre and CIMAB to reduce both single and double-strand DNA damage.
• •Innovation in andrology is core to our mission. We are proud to distribute TriFerty-ATM®, a scientifically formulated supplement proven to contribute to normal spermatogenesis. A new step forward in supporting patient fertility journeys. #MaleFertility #Andrology #AssistedReproduction #Innovation
• •Your fertility journey is a matter of two. TriFerty-ATM® is a unique food supplement designed to support male reproductive health. Backed by clinical studies, its triple-action formula contributes to normal sperm formation and helps protect cells from oxidative stress, offering new hope and a proactive step towards conception.
• •Offer your patients the latest in evidence-based male fertility support. TriFerty-ATM® is a novel nutraceutical with a unique mechanism of action, demonstrated in clinical studies to improve key sperm parameters. Partner with us to integrate this innovative solution into your practice.
• •Take an active role in your reproductive health. TriFerty-ATM® is a once-daily supplement with a unique combination of active ingredients, including Turmeric and Ginkgo Biloba, that contributes to fertility and normal reproduction by protecting and improving sperm quality. Ask your specialist if TriFerty-ATM® is right for you.