Brand Tone

Professional, Value-Oriented, Reliable and Trustworthy, Helpful/Informative, Direct and Clear

Brand Values

• •Quality
• •Affordability/Value
• •Customer Service
• •Reliability
• •Australian Owned

Best Practices

• •Emphasize "Australian Owned": Consistently mention this in bios, footers, and relevant ad copy to build local trust and pride.
• •Focus on Value & Quality: Always balance the message of cost savings with the assurance of quality (e.g., "affordable without compromise," "ISO-certified quality at great prices").
• •Maintain a Professional & Direct Voice: Keep language clear, concise, and focused on customer benefits. Avoid overly casual slang or jargon that might alienate some of the commercial market.
• •Be Helpful and Informative: Continue creating content (like blog posts or FAQs) that educates customers about printing, troubleshooting, and getting the best value, reinforcing expertise.
• •Highlight Reliability & Service: Regularly mention years of experience, guarantees, same-day dispatch, and customer support options to build confidence in the brand.

Social Perception

Positive (among known customers), Limited Mainstream Visibility, Brand Name Dilution

Copy Examples

• •Headline: Aussie Owned, Printer Friendly. Get Quality Blumax Inks & Save! Body: Tired of overpaying for printer ink? Blumax offers premium compatible cartridges, proudly Australian-owned and operated for over 15 years. Enjoy ISO-certified quality and save big on your printing costs. Same-day dispatch from our Melbourne warehouse!
• •Headline: Don't Let Your Printer Run Dry! Fast, Affordable Labels & Toners from Blumax. Body: From shipping labels to vibrant colour toners, Blumax has your printing needs covered. We ensure 100% compatibility and top performance, all while keeping your budget in mind. Order by 2 PM for same-day dispatch!
• •Headline: The Smart Choice for Your Printer: Blumax Quality, Guaranteed. Body: Why pay more? Blumax delivers reliable, high-quality printer supplies manufactured to strict ISO standards. With our 30-day money-back guarantee, you can print with confidence and enjoy significant savings.
• •Headline: Your Local Printing Partner: Blumax – Quality Supplies, Expert Support. Body: Based in Dandenong, Victoria, Blumax is your trusted local source for all things printing. We offer a wide range of inks, toners, and labels, backed by 15 years of expertise and friendly Australian service.
• •Headline: Unlock Printing Savings Without Sacrificing Quality. Choose Blumax. Body: Discover the Blumax difference. Our compatible printer cartridges and labels offer exceptional performance and reliability, meeting rigorous ISO 9001 quality standards, at a fraction of the OEM cost. Shop now and see why Australians trust Blumax.