Brand Tone

Professional, Knowledgeable, Reliable, Trustworthy, Solution-Oriented, Supportive, Practical, Value-Driven, Established and Experienced

Brand Values

• •Quality and Durability
• •Customer Focus and Support
• •Expertise and Innovation
• •Reliability
• •Accessibility and Affordability
• •Versatility

Best Practices

• •Establish Comprehensive Brand Guidelines: Create a document outlining the desired professional, reliable, supportive, and value-driven tone. Include approved terminology (e.g., "wildlife solutions," "pet containment," "DIY friendly"), key messaging points (experience, quality, affordability), and the brand's origin story/values.
• •Focus on Solutions and Benefits: Ensure all copy clearly articulates how Trident's products solve specific customer problems (e.g., "protect your vineyard from deer," "create a safe roaming area for your cat"). Highlight the tangible benefits like peace of mind, crop yield protection, and pet safety.
• •Showcase Expertise and Experience: Consistently integrate messages about Trident's long history in the industry (since 1984) and deep knowledge of fencing applications. This builds trust and reinforces the brand's authority.
• •Maintain Clarity and Accessibility: While knowledgeable, the language should remain clear, straightforward, and accessible, especially for DIY customers. Avoid overly technical jargon unless explained. Ensure product information is easy to find and understand.
• •Unified Voice Across Brands: Given that Trident Enterprises operates multiple retail brands (Deerbusters, EasyPetFence, etc.), ensure that while each brand may have a slightly nuanced voice for its specific audience, the core values and overarching tone of quality, reliability, and customer support from Trident Enterprises remain consistent. Regular internal reviews of content across all platforms can help achieve this.

Social Perception

Reputable Supplier, Industry Recognition, DIY Enabler, Mixed Product Experiences, Distributor Identity

Copy Examples

• •Headline: Secure Your Space. Simply. Effectively. Body: Keep your garden thriving and your pets safe with TridentFence.com. For over 35 years, we've been America's trusted source for durable, DIY-friendly fencing solutions. From deer to dogs, we've got you covered. Explore quality and value, delivered.
• •Headline: The Professional's Choice, The Homeowner's Solution. Body: TridentFence.com: Your direct line to wholesale fencing supplies. Whether you're a contractor tackling large projects or a homeowner planning a weekend install, find robust materials, expert advice, and the lasting protection you demand. Decades of experience, unbeatable value.
• •Headline: Wildlife Out. Peace of Mind In. Body: Protect your investment with TridentFence.com. Our specialized wildlife fencing is engineered for maximum deterrence and minimal landscape impact. Trusted by farmers, vineyard owners, and homeowners across North America for reliable, long-lasting results.
• •Headline: Your Project. Our Expertise. Fencing Made Easy. Body: Dreaming of a secure yard or a protected garden? TridentFence.com empowers your DIY spirit with high-quality fence kits, comprehensive accessories, and clear installation guidance. Achieve professional results, backed by our commitment to your success.
• •Headline: Trident Strong: Decades of Defining Fencing Excellence. Body: Since 1984, Trident Enterprises has set the standard for fencing supplies. At TridentFence.com, discover the durability, innovation, and customer-focused service that has made us a leader in protecting what matters most to you.